Position² will be showcasing its cloud based social media monitoring product, Position² Brand Monitor™ at the Search Marketing Expo - SMX West, San Jose, CA, March 8-10, 2011. Visit the Position² booth (#424) or attend the theater presentation to win exiting prizes!

Theater Presentation:

Topic: Are You Listening?

Managing your 'Social' Brand - Engagement and ROI Speaker: Rajiv Parikh, Cofounder and CEO, Position² Date: March 8 2011 Time: 6:40 pm - 7:00 pm Theater: Theater A

Position² Brand Monitor™ Overview:

Position² Brand Monitor™ is a cloud based platform developed to ... Read more...

We're delighted to announce a series of new updates to the Brand Monitor™ platform, and to give you a heads-up on some of the exciting features we're working on!

Enhanced Daily Alerts, Reports and other Functionality Improvements

• Brand Monitor™ now has a new "Deep Dive" section under "Reports" which gives you a more detailed media breakup for each search bucket along with sentiment analysis. In phase two of our "Deep Dive" release, we will add advanced filtering functionality here.
• Daily email alerts will contain data with a "high relevance score", which means more focused and useful data into your inbox.
• You can now set a default relevance score for each search topic.
• Brand Monitor now has a new Tag Cloud for ... Read more...

Position² is delighted to announce the launch of a one-time free Google Analytics Implementation Audit Package. The audit evaluates the current Google Analytics set up for a corporate website and provides a score. Apart from the score, companies will also receive a report with recommendations on how to improve their analytics setup. This includes fixes involving advanced configurations.

Speaking about this package, Divya Krishnan, Manager Analytics Group at Position² said, "The need to launch such a package was felt when we realized that every one of our clients for online marketing services needed initial help in setting up Google Analytics either afresh, or in the form of tweaks to ensure data was being collected accurately. ... Read more...

By Rajiv Parikh, CEO, Position²

Thanks to the group that filled our Ask-the-Experts Roundtable session at DMA 2010. Given the placement of the sessions, I was a little concerned that I wouldn't get to share our new presentation and new Social Media ROI analysis for addressing unresolved issues and engaging to drive new leads. Instead, we had a great session with companies from around the world. While much of the examples in my deck were B2C, many of the questions were B2B. I was happy to share our experiences and learn from the group. If anyone is interested in a copy of our deck, please write to us.

The DMA 2010 conference has evolved from discussing the ... Read more...