Andreas has released a new PPC whitepaper from his book: Insider SEO & PPC. It is for all those that want to learn about PPC with some nice case studies. We plan to load it on our company website, but until then, download from his book’s site.
It is essentially a chapter from his
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Filed under: PPC Campaign Management, Trends: Online Advertising by Rajiv Parikh
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When you’ve been in this business for a while, you simply expect people to understand the value of landing pages. A meeting with a client the other day really brought this to life for me because it’s hard for people to get away from the home page mentality of website development.
What is a landing page?
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Filed under: PPC Campaign Management, Trends: Online Advertising by Rajiv Parikh
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For those who previously visited our site, you will see a new look. We have changed our tagline and added a whole host of content. We found that many clients did not really understand PPC or Pay Per Click Advertising with Search Engines.
So we asked them, “What do you want?”
“More traffic, more sales.” That
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Filed under: PPC Campaign Management, Trends: Online Advertising by Rajiv Parikh
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Why spend money on marketing? To achieve a positive return on investment. If I put $1 in, how much do I get out? Does the return justify the risk? This is why Google Advertising or PPC is so powerful. You can estimate your return or ROI before you get involved in a campaign. And you
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Filed under: PPC Campaign Management, ROI by Rajiv Parikh
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Given the prolific amount of opinions on Paid Search Advertising or PPC, I thought it would be helpful to share what we’ve learned about the field given our wide client base. Since there’s a lot of business out there, we thought this would be helpful:
Myths/Reality
You will see results right away. Â Â
This is
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Filed under: PPC Campaign Management, Trends: Online Advertising by Rajiv Parikh
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An FAQ with info on how to use Google Adwords and Yahoo Overture for Your Web Marketing
“(PPC) is at once starkly simple, bafflingly complex, and highly effective.�
– Rick Bruner, Director of Research, DoubleClick.com
Summary
PPC (Pay-per-Click) lets you place your ad in search engines such as Google.
Your PPC ads are displayed when a user searches for your
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Filed under: PPC Campaign Management by blogmaster
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