Quality Score is based on the relevance to users search query and user experience in your website or landing page. As per Google bid price policy, the higher your quality score is, the lower you pay for your clicks and the higher you can get in position in PPC ads. Below are the ways to improve the quality score

• Increase your click-through rates. Always try testing your ads to improve click through rates. Always keep the ad settings to rotate while you are testing ads. This will allow the search engines not to show well-performing ad over the other, but instead they ... Read more...

Pay per click advertising offers Internet marketers a fast way to drive targeted traffic to your websites. The problem of course is that a lot of website owners lack marketing experience and fail to "set up everything right". The result is that they end up losing rather than making money with PPC advertising. A lot of variables have to be considered and if you get any one of them wrong your whole campaign will suffer. Variables include keyword choice, how you phrase your PPC ads, the web copy and design of the landing page, price and profit margin on the product/service being sold.  At the end, none of this can help the fact that anybody can click on PPC ads. People ... Read more...

As we know MSN keyword report does not provide us the keywords that are actually used by the user. Here is a way to track these keywords in MSN: We need to use a dynamic variable ”Query String” to track these keywords, Query String automatically populates the actual search query to the given tracking parameter. Sample URL: www.position2.com/?utm_term={Query String} Other possibilities that we can track There are two ways to use this data for keyword optimization: 1)     Add the relevant keywords to campaigns to get more reach Exclude irrelevant keywords Contributed by Sudheer D

When you run a search marketing campaign, the questions is bound to arise at a point of time whether we should bid on our competitor brand keywords?

There is no correct answer for this question in reality. It’s legal that you can bid for a competitor brand keyword. So is it worth?  When you want to bid on your competitor brand keyword, just have these following thoughts in mind

•  What you offer is a relevant or an alternate to whatever your competitor has to offer.
•  Check the price & compare it to yours. If you have low price then you can bid for it.
•  When the competitor is targeting your brand keywords then boy don’t even think about it fight back aggressively.

Some ... Read more...