How to Improve your Digital Marketing ROI Using Big Data

October 29, 2014 | By

Today we are in the middle of a radical shift in the way we interact and communicate with one another. Factors like democratization of data, mobile computing, broadband Internet ubiquity, faster and cheaper computing prowess have all contributed in making big data so momentous today. Big data might happen to become as important as Internet itself to businesses and the society in general in the not so distant future. You don’t need to be intimidated by big data as that is clearly not going to help you in any way. All you have to do is implement these big data essentials to enjoy better ROI for all your digital marketing campaigns. Use Data Analytics You can find exactly how your website is faring using any data analytics that is available online. Google Analytics is a very useful tool if you want to get an accurate feedback on your website. All you have to do is register for Google Analytics and you can begin monitoring your website. It gives you an accurate idea about how many people visited your website and how long they stayed. You can find out how exactly they landed on your page i.e. the external site that …

Effective Ways of Measuring Your Content Marketing Efforts

October 15, 2014 | By

Did you know that 92% of companies that blogged multiple times a day acquired customers via their blogs this year? It is time to take full advantage of this content marketing craze by reaching out to your customers with the right content. The Rise of Content Marketing All Google updates have led to one conclusion by SEO experts:  Content is King. It all started in 2011, when the search query “content marketing” began its rising trend, and has now grown to be extremely common. Creating quality content for your business has major benefits for your search engine optimization, social media marketing, and your company’s overall branding. What is Content Marketing? Content Marketing is the new way to get higher search rankings and increased sales by creating useful, informative content that is appealing both to your target group and also to Google and other search engines. The motive is to attract, obtain and engage a clearly defined target audience in order to drive profitable customer interactions. By answering the most frequently asked questions with respect to your content, your company can become the most credible resource for your domain and gain new leads that convert to customers in the long term. …

The ROI of Constant Innovation

August 6, 2014 | By

Think of the world of business as a treadmill that’s operating at high speed. If you stand still, you will be flung off! Innovation is how you stay on the treadmill. It’s the way to keep moving to survive and thrive in today’s competitive environment. Turbulent business times require companies to innovate constantly to maintain their edge in the market. The direction of many business organizations’ thinking is leaning towards the concept of transient competitive advantage. This concept says that a business needs to continuously innovate to stay afloat in the market. However, there is a catch here… Innovation always entails certain risks. Well, that’s to be expected, isn’t it? After all, innovation involves betting on something that’s hitherto untried and untested… But, what do you need to consider before plunging into innovation? Can you afford to invest in innovation? Where will the money come from? What can constant innovation cost your company? Who will manage it? Often, investment in innovation comes out of funds that would otherwise go into the company reserves strengthening the organization or be distributed as profits/dividends thereby making investors happy. Investing in innovation has an opportunity cost that needs to be quantified to see what …

Posted in innovation | innovative | ROI

Twitter Launches New Analytics Tools

July 14, 2014 | By

The micro blogging site is sprucing up its analytics dashboard with the launch of new tools that enable marketers to measure all tweets’ performance in depth, including non-sponsored ones (read organic tweets). Marketers can now see the number of tweet impressions, clicks, expands, re-tweets and profile clicks generated. You can also know the number of new followers you have gained through each tweet. The tweet activity dashboard has been launched around the world and is available to all advertisers, Twitter card publishers and verified users. Check out the following screenshot that displays the new tools’ capabilities: recent tweets along with impression counts, number of engagements and engagement rate. Image courtesy: Ad Age If you want to view engagement by category, you can click on the numbers, which brings up these details: Image courtesy: Ad Age Effect on marketers The launch of these tools helps marketers better understand organic content performance on Twitter. What’s more, if a tweet has gone viral and has been re-tweeted a lot, you will be able to view the performance of that particular tweet with a breakdown of how influential each category has been. Viral tweets contribute to an increase in engagement and consistent viral tweeting …

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