August 18, 2011
Why It Pays To Listen To Online Buzz
One of the hottest debates in social media over the last few years has been centered on the concept of ROI and why measuring ROI on your social media monitoring efforts is so important. While there have been several studies concerning the ROI of social media marketing
, with more companies starting social media monitoring on a larger scale, brands are now concerned with the ROI realized from their social media monitoring activities. For instance, the Corporate Manager of Consumer Generated Media at Toyota, Bruce Etrmann, believes that the company's benefits/returns from social media monitoring include strengthening customer loyalty and improving communication with the marketplace
. There are several monitoring ... Read more...
Posted in Brand Monitor
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July 10, 2009
Author and technologist Nicholas Carr says, “Twitter is the telegraph system of Web 2.0.” The New York Times has mentioned that Twitter is one of the fastest-growing phenomena on the Internet. Only a few brands skimmed off profits from Twitter and others just tweeted about some direct marketing stuff. However, there are numerous ways you can leverage Twitter for your business and improve your bottom line. Here is the one-stop Twitter guide for business.
1. Create a Twitter account
2. Make sure, that you have selected a unique vanity URL for your Twitter account
3. Upload an image and customize your profile image using this tool: http://walterhiggins.net/projects/twixenate.html
4. Include a link to your corporate website
5. Promote your Twitter presence on your ... Read more...
Posted in ROI
, Search Marketing News
, Trends: Online Advertising
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November 3, 2006
Why spend money on marketing? To achieve a positive return on investment. If I put $1 in, how much do I get out? Does the return justify the risk? This is why Google Advertising or PPC is so powerful. You can estimate your return or ROI before you get involved in a campaign. And you can track and tweak as you go.
Even though search engine marketing is results oriented and completely measurable, many sites and tools given an inaccurate analysis of profit and ROI. I have seen tools that consider new revenue to be profit, many of which do not even consider the cost of the cost of goods. If you are not going to offer an appropriate measurement mechanism, ... Read more...
Posted in PPC Campaign Management
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