SEO And ROI Go Hand In Hand

October 7, 2015 | By View Linkedin Profile

  The moment a customer has the intent to search for relevant information, that’s where SEO comes in. It’s one of the best investments you can make for your online presence. It’s pretty simple. SEO helps the consumer with decision making, and your ROI increases. It scales over time. Be Local, Everywhere Give customers an accurate geographic location and relevant information about your products and services. Build a location-friendly website. A fair piece of your online sales strategy should focus on local search results that drive relevant traffic to your website. This is the benefit of meticulous keyword research. Do

Posted in ROI | SEO

Content Marketing Trends in 2015

March 4, 2015 | By View Linkedin Profile

Over 35,000,000 distinct units of content were shared on a daily basis in 2014.  As staggering as that may seem, 2015 promises to  be even bigger. Now’s the time to look at the content trends likely to appear in 2015, and plot your marketing course accordingly. Current Marketing Trend Social Media Marketing and Blogs on Top Today most marketers promote their content on social media sites, and for good reason. Clicks, shares, and views from social media sites are five times more likely to be shared. The Prediction: This year we’ll see content marketing efforts push beyond social media and

State of Marketing Automation 2015 [Infographic]

January 31, 2015 | By View Linkedin Profile

Today with the explosion of digital channels and technologies you are spoilt for choice as a digital marketer. Marketing automation can effectively help put things into perspective so that you stay on top of things. Go through this insightful infographic in order to gain an inside view of the world of marketing automation now.

Digital Marketing & Behavioral Targeting

January 28, 2015 | By View Linkedin Profile

You can’t be limiting your marketing strategies to one or two channels today, not with digital media on board. If the difficulty of marketing to potential customers on this labyrinthine playing field tweaks your pain threshold, then you need to focus on behavioral targeting. It is nothing new. Marketers have used behavioral targeting since analog times to get better ROI. But not necessarily in the digital age. Only 24% of digital marketers actively utilize behavioral targeting techniques, no matter how straight forward those techniques might be. So let’s look at some ways to implement behavioral targeting in the digital world.

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