Twitter Launches New Analytics Tools

July 14, 2014 | By

The micro blogging site is sprucing up its analytics dashboard with the launch of new tools that enable marketers to measure all tweets’ performance in depth, including non-sponsored ones (read organic tweets). Marketers can now see the number of tweet impressions, clicks, expands, re-tweets and profile clicks generated. You can also know the number of new followers you have gained through each tweet. The tweet activity dashboard has been launched around the world and is available to all advertisers, Twitter card publishers and verified users. Check out the following screenshot that displays the new tools’ capabilities: recent tweets along with impression counts, number of engagements and engagement rate. Image courtesy: Ad Age If you want to view engagement by category, you can click on the numbers, which brings up these details: Image courtesy: Ad Age Effect on marketers The launch of these tools helps marketers better understand organic content performance on Twitter. What’s more, if a tweet has gone viral and has been re-tweeted a lot, you will be able to view the performance of that particular tweet with a breakdown of how influential each category has been. Viral tweets contribute to an increase in engagement and consistent viral tweeting …

How to Improve Organic CTR – does your SEO take care of this?

June 18, 2014 | By

What is the best ROI that you can get through SEO campaigns? How do you know the end results that can be derived from SEO? Is it engagement, traffic, brand building and reputation management? Or is it simply lead generation?                                                                                                                                                                                                   Image source You need to keep some best practices in mind while generating higher ROI vs. KPIs with SEO. Search engines are vital in fulfilling the ‘intent’ of finding information. SEO efforts cannot be directly tied to the final purchase of products and services like paid media/advertising. Constant and dynamic updates are made every day by search engines, making it more difficult for …

Measuring ROI in Cross-Channel Marketing

May 14, 2014 | By

Mobile, TV, mobile. Newspaper, TV, tablet. The combinations vary. People these days aren’t just consuming digital media but juggling content across platforms. They do not want to miss out on anything while doing everything that they want to do. Media multi-tasking has necessitated cross channel marketing and it is here to stay. So, what is cross channel marketing? Cross channel marketing is the integration of marketing campaigns across channels. So, marketers now need to plan their content strategies in such a way that they can target users across different channels. However, the needs of people differ with every channel. You may be able to keep up with changing needs but: How do you measure campaign performance across channels with different parameters? Can you take the right decisions about budget allocations with measurement data on such different parameters? A recent study by CMO Club and Visual IQ has revealed that only 1 in 5 CMOs are confident about their ability to quantify the impact of one channel on another and only 1 in 4 marketers think they can quantify the impact of offline and online channels. Due to the different ways in which people engage on different channels, marketers are finding …

Social Media Monitoring ROI: Metrics For Measurement

August 18, 2011 | By

Why It Pays To Listen To Online Buzz One of the hottest debates in social media over the last few years has been centered on the concept of ROI and why measuring ROI on your social media monitoring efforts is so important. While there have been several studies concerning the ROI of social media marketing, with more companies starting social media monitoring on a larger scale, brands are now concerned with the ROI realized from their social media monitoring activities. For instance, the Corporate Manager of Consumer Generated Media at Toyota, Bruce Etrmann, believes that the company’s benefits/returns from social media monitoring include strengthening customer loyalty and improving communication with the marketplace. There are several monitoring tools available today, including Position²’s Brand Monitor, that help brands listen to conversations on social media 24/7 to make sure all relevant mentions are captured. We believe that social media monitoring best yields returns when: You know by how much the attendance to your company’s brand page has increased because of a certain social media marketing campaign or change in marketing strategy. What was the dollar value of this increase? How does this compare to the time and money spent by your brand while …

Posted in Brand Monitor | ROI

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