The Evolution of Content Marketing – What to Do Next

December 18, 2015 | By View Linkedin Profile

We look at developments in the content marketing arena and what’s coming down the road.

SEO And ROI Go Hand In Hand

October 7, 2015 | By View Linkedin Profile

The moment a customer has the intent to search for relevant information, that’s where SEO (Search Engine Optimization) comes in. It’s one of the best investments you can make for your online presence. It’s pretty simple. SEO helps the consumer with decision making, and your ROI increases. It scales over time. Be Local, Everywhere Give customers an accurate geographic location and relevant information about your products and services. Build a location-friendly website. A fair piece of your online sales strategy should focus on local search results that drive relevant traffic to your website. This is the benefit of meticulous keyword research. Do not stint. It’s a necessary piece of effective SEO. It’s how successful online businesses increase traffic. SEO Keep-in-Minds Use an integrated method that blends content creation, traditional SEO principles, social media, conversion optimization and e-mail marketing. Use effective keyword selection to drive targeted (i.e. those with the intent to buy) traffic to the website. Indexed pages help build awareness about the website across the internet. Referral quality (External links) is important. It affects improvement in ranking of the website while increasing website credibility. By targeting the traffic you bring to the site (know your buyer persona) you improve …

Posted in ROI | SEO

Content Marketing Trends in 2015

March 4, 2015 | By View Linkedin Profile

Over 35,000,000 distinct units of content were shared on a daily basis in 2014.  As staggering as that may seem, 2015 promises to  be even bigger. Now’s the time to look at the content trends likely to appear in 2015, and plot your marketing course accordingly. Current Marketing Trend Social Media Marketing and Blogs on Top Today most marketers promote their content on social media sites, and for good reason. Clicks, shares, and views from social media sites are five times more likely to be shared. The Prediction: This year we’ll see content marketing efforts push beyond social media and spill over into webinars, case studies and other relevant content platforms. These efforts deliver more value, brand awareness, backlinks and discussions than just a simple social share. Businesses will finally get involved in content creation Nearly all marketers now factor content marketing into their overall marketing plan, and 45% of B2B marketers report having a content strategy in place. They understand how social media and content marketing line up with each other. They understand that content marketing is all about story-telling. Make this the year you generate high quality engaging  multimedia content. Customers respond to visual content and remember it …

State of Marketing Automation 2015 [Infographic]

January 31, 2015 | By View Linkedin Profile

Today with the explosion of digital channels and technologies you are spoilt for choice as a digital marketer. Marketing automation can effectively help put things into perspective so that you stay on top of things. Go through this insightful infographic in order to gain an inside view of the world of marketing automation now.

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