Google recently announced that it will now use the encryption protocol called SSL (Secure Sockets Layer) to encrypt all the searches that people do using the Google Search Engine if they are signed-in using their Google Account login.

This means that these logged-in Google users will be redirected to https://www.google.com (note the extra" s') from http://www.google.com (non SSL) once they are signed-in with their Google account. This switch to SSL encrypts your search query which means that the sites the user visits after clicking on the results from Google will no longer contain the "Referrer data" (data which tells the destination site how it was found, whether from a search term entered ... Read more...

Position² is a proud sponsor of SocialTech2010, and we're also going to be present at the DMA2010 conference.

SocialTech2010

Position² is proud to sponsor SocialTech2010 (from MarketingProfs)

At SocialTech2010, you will:

• Learn how to energize your company's B2B marketing and sales via social media from experts.
• Connect with your technology marketing and sales peers to network and share social media marketing tips.
• See the latest innovations in social media tools and services.

Date: October 26, 2010 Time: 8:30am to 6:00pm PT Place: San Jose, CA

About SocialTech2010:

SocialTech 2010 brings together the visionaries and experts who are using the power of social media to transform the way ... Read more...

If you're using Google Instant Search in one of the countries where it has been rolled out, you may have noticed that a blue arrow now appears next to the first result presented (Whether it's an advertisement or a natural result). This is the new interface for keyboard navigation, which allows you to move up and down within the results using your keyboard, and hit Enter/ Return to go to the chosen result.

For the SEO community this poses a new challenge, because to the average Google Instant user, the blue triangle may appear to be a suggestion for the most relevant result, even if it is a paid listing. Organic results ... Read more...

1. The SEO value of directories Directories have always been a tested method to acquire inbound links to websites. Google’s index now filters inbound links that ignore links from directories. Though, this is limited to the listing of the inbound link in search results, it has not undermined the SEO value of directories. Search engines consider every inbound link as a vote cast in favour of the website. The number of inbound links is how the popularity of a website is measured. Of even greater importance is the quality and relevance of the inbound link. If an inbound link is from a website that has a high Google Page Rank, its value will be much greater than a link from a website ... Read more...