Outsell, a market research firm released the article below. From what I’ve seen the media spend number make sense. It shows that there is a continuing shift to online media:
Spending on total US advertising and marketing will grow 3.9% in 2008 to reach $412.4 billion, with the advertising portion reaching $249.1 billion, according to the
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Filed under: Trends: Online Advertising, Marketing, Search Marketing News by Rajiv Parikh
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