A recent phenomenon, tag clouds are commonly seen on blogs, ecommerce sites and several 'Web 2.' portals. Other than their visual appearance and 'coolness' factor there are benefits for your web site, especially for SEO. What is a Tag Cloud? A tag cloud or word cloud is a visual depiction of user-generated tags. Sometimes, they [...]

A recent phenomenon, tag clouds are commonly seen on blogs, ecommerce sites and several 'Web 2.' portals. Other than their visual appearance and 'coolness' factor there are benefits for your web site, especially for SEO.

What is a Tag Cloud?

A tag cloud or word cloud is a visual depiction of user-generated tags. Sometimes, they are just the word content of your site, typically used to describe what it is about. They are usually single words and are listed alphabetically. The importance of a tag is shown with its font size or color, and they are hyperlinks that lead to a collection of pages associated with the word.

Because of their role in search engine optimization ... Read more...

We all know the SEO value of keywords. But have you ever wondered which of the thousands of relevant keywords brings meaningful traffic to your site and earns you your real money? If not then it's about time you do. For a while now, the online marketing community has known that long tail keywords convert [...]

We all know the SEO value of keywords. But have you ever wondered which of the thousands of relevant keywords brings meaningful traffic to your site and earns you your real money? If not then it's about time you do.

For a while now, the online marketing community has known that long tail keywords convert cheaper and faster. Long tail keywords are those millions of keywords and phrases that a site is searched for, but go unnoticed.

Long tail is the exact opposite of focused or targeted keywords. In SEO, everyone focuses on the "top keyword". This is what everybody follows and tries to gain rankings for. But if you ... Read more...

Google Base is another one of the hidden gems in Google’s magic box. You don’t hear about on a daily basis but it appears to provide a new way for publishers to distribute and promote content. What is it? Google Base is a free online database where you can post any information free of cost as [...]

Google Base is another one of the hidden gems in Google’s magic box. You don’t hear about on a daily basis but it appears to provide a new way for publishers to distribute and promote content. What is it? Google Base is a free online database where you can post any information free of cost as long as it follows Google’s program policies. Products and services, recipes, classified ads, you can post almost anything you can think of. However it is a dream land for those who have a list of good stuff to sell and no forum to market. How does it work? It’s really very simple. Just open an account or use an existing account if you have one. Choose to submit ... Read more...

Looking back at the setting year sets the tone for a year that promises a lot of excitement in the SEO industry and within the SEO team at Position2. The year started with the entire Position2 team embarking on a challenging journey of developing products around the services that have evolved and matured over the [...]

Looking back at the setting year sets the tone for a year that promises a lot of excitement in the SEO industry and within the SEO team at Position2. The year started with the entire Position2 team embarking on a challenging journey of developing products around the services that have evolved and matured over the past years. I have been a part of the conceptualization and development of three products for the SEO industry. Designed for agencies and end-users alike, these products promise to not just transform the way SEO is practiced as a discipline at Position2, but also provide a new process-driven perspective to an industry that still depends largely on individual skill and SEO expertise. This re-engineering from SEO services ... Read more...