Clients often come to us with SEO requirements for their websites with a domain age of more than two years. These websites, not having been optimized ever, rank low on factors like keyword ranking, Page Rank, Alexa Rank etc. Our Team has put together some useful, often overlooked, pointers to help launch your website successfully – for web users as well as search engines. Foresight for your Website

There is more to a new website than meets the eye. In order to maximize your site’s potential on Search Engines, it is important that your site is optimized even before it goes live, starting with the goals and purpose of your website and the domain name you choose; then to ... Read more...

In the midst of Google Search Going Social, it is evident - more than ever before - that we need to tweak the way traditional SEO functions. For online queries, Google now weaves content from its social network service into its search formula to serve up personalized results. For people signed into Google accounts, the search engine includes, as results, content approved for sharing by them or their friends on Google+ or Picasa.

With this in mind, let’s look at the key areas to focus on:

Create your own SEO Strategy: Do you have a strategy in place that takes into consideration your business, industry and niche? Prepare a schedule for the tasks. It would greatly ... Read more...

Google recently announced that it will now use the encryption protocol called SSL (Secure Sockets Layer) to encrypt all the searches that people do using the Google Search Engine if they are signed-in using their Google Account login.

This means that these logged-in Google users will be redirected to https://www.google.com (note the extra" s') from http://www.google.com (non SSL) once they are signed-in with their Google account. This switch to SSL encrypts your search query which means that the sites the user visits after clicking on the results from Google will no longer contain the "Referrer data" (data which tells the destination site how it was found, whether from a search term entered ... Read more...

Until recently, the sitelinks that you have most commonly seen have probably looked something like this: The purpose of sitelinks is to help searchers navigate a specific page they are in need of as quickly as possible. However, earlier this week, Google announced its improved and expanded version of sitelinks. The newer version is arranged as a column of links and appears more prominently on the search engine results page. The new sitelinks is certainly helping brands dominate the search results page. According to Google, displaying more sitelinks is designed to help users quickly navigate to the most relevant section of a site. But, let's try and understand how the changes will affect websites, and how they can adapt ... Read more...