Globalization and Localization of Social Networks

March 31, 2014 | By View Linkedin Profile

Social networks are pouring a lot of resources into making sure they have a global footprint. In the last few weeks, visual-centric social platform Pinterest has been investing in expanding its presence globally. The following list of countries and languages have been covered by Pinterest up until now: India (Hindi) Greece (Greek) Hungary (Hungarian) Romania (Romanian) Thailand (Thai) Philippines (Tagalog) Malaysia (Malay) Vietnam (Vietnamese) It’s not only Pinterest Other major social networks have been spreading their wings worldwide from quite some time. Expectedly, Google spearheaded this initiative. Facebook, Twitter and Instagram are also available in multiple languages. With communication becoming more advanced by the day and increasing number of people connecting with each other, globalization of social networks was imperative. At the same time, being available in local languages was also crucial for social networks. Reasons for Social Networks and Brands Going Global According to recent research by eMarketer, global digital ad spending by brands has been increasing till 2014 and is projected to continue the upward trend for the next few years. With specific focus on social networks, according to a recent study by Decipher on behalf of the Word of Mouth Marketing Association and the American Marketing Association, …

LinkedIn Builds On Content Marketing Ad Tools

March 28, 2014 | By View Linkedin Profile

Image Source: Zach Zupancic via Flickr After its Influencers update, LinkedIn is continuing to focus on building tools that will increase its focus on content marketing. LinkedIn Content Marketing Score LinkedIn calls this tool as a ‘recommendation engine’ that measures your target audience’s engagement with your content and informs you about the extent of your impact. You can compare your performance with your competitors and see how you are doing. You can also measure your content performance across various LinkedIn platforms: Company Updates, Sponsored Updates, Groups, Influencer Posts etc. LinkedIn Trending Content You can now have your finger on the pulse of your audience’s content preferences. LinkedIn Trending Content tool will rank the topics that are popular with your audience. This will help you develop and modify content according to industry trends. Trending Content will display trending articles and topics that are ranked based on their engagement on LinkedIn. You can even see the particular audience segments that are sharing the most content about any topic. What it means for brands… You can target your content based on specific audience interests. While Trending Content will provide information about industry topic trends, it will also help in securing higher content reach …

Developing Website User Personas, Peer Content Marketing Tips and much more…| Best of the Week

March 28, 2014 | By View Linkedin Profile

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Checklist to Develop User Personas for Your Website A thorough understanding of users is indispensable when developing a website that delivers a customized message to every visitor. Read through this blog post to know the questions you need to ask in order to build user personas for your website. Real-Time Personalization is Simpler Than You Think Peer Content Marketing Tips on Making Use of Internal Resources Turning Customer Information Into Actionable Data: B2B’s Date with Big Data Promoting Brands in Real Time Using Social Media The Race for Social Media Marketing For True Brand Loyalty, Build Contextual Marketing Strategy Into Your Brand Best of the Week Video Check out this video where Moz’s Rand Fishkin gives tips on how you can boost your mobile SEO to help your business. White Paper: Increase Visibility for Your Content by 4x Today’s traditional SEO is inadequate: Ignite your search results by accelerating visibility in more places than ever before.Download this White Paper and learn: SEO, why the way we know it is not enough Introducing and implementing Enterprise Visibility Accelerator (EVA) Using …

Yahoo Debuts Motion Ads and LinkedIn Will Close Products & Services Page

March 21, 2014 | By View Linkedin Profile

Yahoo! The search company has unveiled a new ad format that is more interactive, Yahoo Motion Ads. According to Yahoo, these ads help brands tell more engaging stories and drive better brand awareness among their target audience. These ads are now available within Yahoo’s Billboard Ad on the homepage, their vertical category homepages and the Yahoo login page. Yahoo Motion Ads use high-quality images that are animated. This makes for a rich ad creation experience for marketers and an engaging experience for viewers. Rich, interactive ads like Yahoo Motion Ads are a boon for marketers who want a little more action in display ads compared to static ads. The movements aided by animation can help entice viewers in showing more interest in the advertised product/service and increase the chances of conversions. Using animation makes it possible to add more details into the brand’s story helping to improve engagement rates. Yahoo Motion Ads are paving the way for more interactive and engaging ads that are better aids for conversions. LinkedIn As part of a drive to evaluate its own products and services, LinkedIn is shutting down the Products & Services Pages on its Company Pages. With this change: Products & Services …

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