Nestle, the world's largest food conglomerate took successive hits to its brand image recently in an issue related to the company's apparent disregard for the environment. It all happened in just about three days, and the damage was fueled by activity in social media. The Issue: Environmental group Greenpeace said the palm oil used in the [...]

Nestle, the world's largest food conglomerate took successive hits to its brand image recently in an issue related to the company's apparent disregard for the environment. It all happened in just about three days, and the damage was fueled by activity in social media.

The Issue:

Environmental group Greenpeace said the palm oil used in the Nestle Kit Kat bars was a threat to the endangered Orangutan. Nestle sourced palm oil from Sinar Mas, the single largest producer of palm oil in Indonesia. Activists claimed that the rising demand for palm oil is one of the main reasons for the depletion of rain forests, which are being leveled to make way for palm oil plantations.

To get ... Read more...

For those who missed the Social Media Strategies Conference (or if you were there and would like a copy of the presentation), you can download the deck on "Generating Traffic via Social Media" by Rajiv Parikh, CEO of Position². The presentation covers: How Social Media is helpful in increasing the visibility of your content Social Media Plan [...]

For those who missed the Social Media Strategies Conference (or if you were there and would like a copy of the presentation), you can download the deck on "Generating Traffic via Social Media" by Rajiv Parikh, CEO of Position².

The presentation covers:

• How Social Media is helpful in increasing the visibility of your content
• Social Media Plan - a POST approach
• Executing the 4 'C's
• Few useful resources
• Case study

Download:

Generating Traffic via Social Media

Let us know what you think!

February 13 was like every other day at Southwest Airlines. That is, until they refused to seat Kevin Smith on his flight from Oakland to Burbank. The reason was because his extra large size would hamper the ‘comfort and safety’ of other passengers. He was of the opinion that he offered no ‘safety [...]

February 13 was like every other day at Southwest Airlines. That is, until they refused to seat Kevin Smith on his flight from Oakland to Burbank. The reason was because his extra large size would hamper the ‘comfort and safety’ of other passengers. He was of the opinion that he offered no ‘safety risk’ as he fit between the armrests of the seat. He blew off steam by tweeting about the inconvenience and embarrassment he felt at having been removed from the plane.



Turns out Kevin Smith was no ordinary passenger. An award winning Director of movies like 'Dogma', 'Chasing Amy', & 'Cop Out', he has over a million followers ... Read more...

At first glance, Google Buzz looks like a Friendfeed/Twitter clone with a few extra features thrown in. But there’s for more to it than meets the eye. To get the real scoop on how it was received in the online world, we turned to the social media space. We analyzed a [...]

At first glance, Google Buzz looks like a Friendfeed/Twitter clone with a few extra features thrown in. But there’s for more to it than meets the eye. To get the real scoop on how it was received in the online world, we turned to the social media space.

We analyzed a total of 311,960 tweets over two days (February 9, 10). A majority thought it was capable of giving Facebook a run for its money. Here’s how the numbers added up:

• 59% thought that Google Buzz spells the end of Facebook's dominance.
• 24% were unimpressed. They called Google Buzz a Twitter clone and a failure on Google’s part.
• 12% were completely in the ... Read more...