Globalization and Localization of Social Networks

March 31, 2014 | By View Linkedin Profile

Social networks are pouring a lot of resources into making sure they have a global footprint. In the last few weeks, visual-centric social platform Pinterest has been investing in expanding its presence globally. The following list of countries and languages have been covered by Pinterest up until now: India (Hindi) Greece (Greek) Hungary (Hungarian) Romania (Romanian) Thailand (Thai) Philippines (Tagalog) Malaysia (Malay) Vietnam (Vietnamese) It’s not only Pinterest Other major social networks have been spreading their wings worldwide from quite some time. Expectedly, Google spearheaded this initiative. Facebook, Twitter and Instagram are also available in multiple languages. With communication becoming

LinkedIn Builds On Content Marketing Ad Tools

March 28, 2014 | By View Linkedin Profile

Image Source: Zach Zupancic via Flickr After its Influencers update, LinkedIn is continuing to focus on building tools that will increase its focus on content marketing. LinkedIn Content Marketing Score LinkedIn calls this tool as a ‘recommendation engine’ that measures your target audience’s engagement with your content and informs you about the extent of your impact. You can compare your performance with your competitors and see how you are doing. You can also measure your content performance across various LinkedIn platforms: Company Updates, Sponsored Updates, Groups, Influencer Posts etc. LinkedIn Trending Content You can now have your finger on the

Developing Website User Personas, Peer Content Marketing Tips and much more…| Best of the Week

March 28, 2014 | By View Linkedin Profile

This week’s hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Checklist to Develop User Personas for Your Website A thorough understanding of users is indispensable when developing a website that delivers a customized message to every visitor. Read through this blog post to know the questions you need to ask in order to build user personas for your website. Real-Time Personalization is Simpler Than You Think Peer Content Marketing Tips on Making Use of Internal Resources Turning Customer Information Into Actionable Data: B2B’s Date with Big Data Promoting Brands

Yahoo Debuts Motion Ads and LinkedIn Will Close Products & Services Page

March 21, 2014 | By View Linkedin Profile

Yahoo! The search company has unveiled a new ad format that is more interactive, Yahoo Motion Ads. According to Yahoo, these ads help brands tell more engaging stories and drive better brand awareness among their target audience. These ads are now available within Yahoo’s Billboard Ad on the homepage, their vertical category homepages and the Yahoo login page. Yahoo Motion Ads use high-quality images that are animated. This makes for a rich ad creation experience for marketers and an engaging experience for viewers. Rich, interactive ads like Yahoo Motion Ads are a boon for marketers who want a little more

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