Pinterest has proven the adage “A picture is worth a thousand words” to be absolutely true in its case. The site is one visual treat that millions are finding irresistible. Pinaddiction is the new fever that has gripped the world. Pinterest has really “pinned” it! According to comScore, Pinterest has crossed 10 million unique visitors hitting a high of 11.7 million unique monthly US visitors. In late March 2012, Pinterest’s no-follow rule notwithstanding, 1,170 Pinterest videos were indexed by Google. By mid-April 2012, that figure climbed to 5,870 video results, an increase of more than 500% in just three weeks. In a short span of time, Pinterest has become one of the most happening places for video marketing opportunities. Pinterest’s ... Read more...

LinkedIn, the network for professionals has changed the landscape of professional and business networking to quite an extent. Linkedin ended the year 2011 with a whopping 101 million users (Slideshare) and it has started off with a 45% growth in membership in January 2012 (Slideshare). If you have not factored Linkedin into your SMM strategy, it is time to start immediately. The Linkedin membership has a different psyche from Facebook and Twitter and is more effective in generating business leads (HubSpot study). Formulate your strategy after careful research and consideration. But first, here are a few general tips to build a solid Linkedin network: ... Read more...

For marketers, the new Facebook Timeline display has boosted the level of engagement with fans. Here are 11 recommendations for you to maximize your brand’s social marketing efforts in the new scenario.

Refresh content on a really-short-term basis. With the new real-time Facebook Insights, you should be able to track a post’s performance within 5 to 10 minutes of its publication. You can fine-tune posts right away to perform better.

Use third party Apps - like thismoment or Strutta - for promos to generate more engagement on your FB Timeline page. (You can’t use Facebook’s features to run promotions; and make sure you follow Read more...

Let’s start by taking a look at one of the most effective viral video campaign of all time: Evian's record-smashing Live Young campaign. It is one of only two brands with over 100 million views on YouTube alone; it has won countless awards and broken all kinds of records. It is likely to cross the 200 million viewers mark this year. That’s 200 million people who will choose to watch the video! The number excludes pre-roll or auto-play runs that interrupt viewing. Evian’s Roller Babies video is part of the Live Young campaign. The video has over 54 million views on the official YouTube video. With an estimated total of 100 million plus views across the ... Read more...