A Brief Recap: In the first part of Position²'s 'Online Marketing for Luxury Brands' series, we discussed two important aspects of online marketing that prestige brands should focus on; a) social media as a crucial source of information for affluent customers looking for product reviews and information and b) the need to better engage with customers online and what the owners of high-end brands can do to make this possible. Considering how much difference content can make to luxury brands' sales charts and revenues, we decided to focus on the content aspect in part two. Also featured is a section on contests, deals and offers, where we explore the idea of luxury brands marketing products in the form of ... Read more...

Luxury brands, until recently, were hesitant to explore the online marketing space. One of the main reasons for shying away from online, especially social media advertising was the prospect of losing the 'exclusive' tag. However, despite arriving a little late to the social media party, prestige brands have more than made-up for the lost time. What gives these 'select few' the edge over other brands is the one-on-one relationship they share with their consumers. According to a recent study by ThreatMetrix in partnership with the Ponemon Institute, it is this close relationship that establishes the trust between luxury brands and their customers and allows them to succeed in areas where other brands have failed. Further supporting these ... Read more...

The debate over the SOPA (Stop Online Piracy Act) bill, introduced in the US House of Representatives on October 26, 2011, by Representative Lamar Smith, has, so far, drawn some interesting reactions. Although the House Judiciary Committee, which held hearings on SOPA on November 16 and December 15, 2011, will only meet on 24th January 2012 after the winter recess, the war of words over SOPA is far from over. Research by the Brand Monitor™ Team at Position² shows how the issue over the controversial act has played out so far:

• One of the earliest reactions came from hacktivist group 'Anonymous'. The ... Read more...

The first part of the 'SMBs and Social Media Marketing: Prepping up for 2012' series focused on how small and medium-sized businesses can leverage from mobile marketing and combine email with social media marketing. In the second and final installment, the Position² Brand Monitor team looks at how SMBs can gear up for 2012 by selecting the networking channel that is best suited for their marketing needs. Besides figuring out what's hot and what's not in the social media marketing space, we will also show how Google+ can be a valuable marketing tool if used wisely.

Gearing Up for the Year Ahead: Part Two

• Facebook or Twitter?
While designing their online marketing strategy, one of the ... Read more...