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Google Mobile Ads

October 1st, 2009
Mobile ads are a format of Adwords ads that appear on mobile websites and Google search pages when a user searches from a mobile device. Mobile ads are available as either text or image ads. Mobile ads work on a pay per click as well as a pay per call basis. Every ad contains a headline and a description with a maximum of 18 characters each. The third line contains the site URL or a telephone number or both. Advertisers can therefore choose to connect to customers via whichever medium - phone or website - that they prefer, or they can let customers choose. Mobile ads can be targeted only to following countries:  Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, ... Read more...

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Posted in Marketing, PPC Campaign Management, Trends: Online Advertising, Web Analytics | No Comments »


Importance of YouTube in generating online value for business

October 1st, 2009
YouTube has been the revolution in the Internet for sharing videos covering different topics. There are 24 hours worth of video uploaded every minute on YouTube making it the second largest search engine in the World. It has become vital for business to gain market value over the Internet and YouTube has the right mix with its varied topics. YouTube has a reputation of being the place to look for funny videos. It is the second place to go after probably ‘Googling’ it. Most videos generate a one-time audience response, as very few people look for the same video again. Since YouTube plays such an important in search results and ranking, it cannot be overlooked. To reach out to your audience ... Read more...

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Posted in Marketing, SMM, Technology, Trends: Online Advertising | No Comments »


To Googlers, Happy Googling!

October 1st, 2009
If we start thinking about the advantages that Google provides in our day to day life, we would get quite exasperated. We all know this vast and dynamic search engine has changed the lives for most of us. Recently my friends and I were discussing about how well Google has come up and how smoothly it has just thrown Yahoo! almost out of the game. For some search engines, the entire I-Me-Game has just got over but for Google the game has just begun. During early 2000, nobody actually knew the importance of Google. People like me used to Google for college assignments and Yahoo! was the only mode of online communication. I still remember one of my friends had sent me ... Read more...

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Posted in SEO, Trends: Online Advertising | 1 Comment »


100 tips on how to use Twitter for business – Part 1

July 10th, 2009
Author and technologist Nicholas Carr says, “Twitter is the telegraph system of Web 2.0.” The New York Times has mentioned that Twitter is one of the fastest-growing phenomena on the Internet. Only a few brands skimmed off profits from Twitter and others just tweeted about some direct marketing stuff. However, there are numerous ways you can leverage Twitter for your business and improve your bottom line. Here is the one-stop Twitter guide for business. Get started 1. Create a Twitter account 2. Make sure, that you have selected a unique vanity URL for your Twitter account 3.  Upload an image and customize your profile image using this tool: http://walterhiggins.net/projects/twixenate.html 4. Include a link to your corporate website 5. Promote your Twitter presence on your ... Read more...

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Posted in ROI, SMM, Search Marketing News, Trends: Online Advertising | 4 Comments »


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