I recently spoke at a WebGuild event titled “Web Analytics: Measure Social Media Engagement.” Great panelists including Carla Bourque, VP Media & Entertainment, Nielsen Online, Eddie Smith, VP Marketing and Business Development, Socialmedia.com, Giovanni Rodriguez, Managing Partner, Conversation Group. The moderator was Andreas Weigand, former Amazon Chief Scientist.
We discussed a variety of

Filed under: Trends: Online Advertising, Position2 News by Rajiv Parikh
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Outsell, a market research firm released the article below. From what I’ve seen the media spend number make sense. It shows that there is a continuing shift to online media:
Spending on total US advertising and marketing will grow 3.9% in 2008 to reach $412.4 billion, with the advertising portion reaching $249.1 billion, according to the

Filed under: Trends: Online Advertising, Marketing, Search Marketing News by Rajiv Parikh
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This is my article posted in the OpSource Newsletter:
Search and Social Media - Making Sense for SaaS
By Rajiv Parikh, CEO of Position2
It seems that every day there’s a new way to market to your prospects online. “Use Facebook,” one person says. “Try Twitter,” says another. But then your CEO is asking, “Why aren’t we at

Filed under: Trends: Online Advertising, Marketing by Rajiv Parikh
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We organized a Search Marketing roundtable in Bangalore, on 30th April. This was the 3rd such event in India. The roundtable initiative started a year back and we have had over 10 such successful events across cities in the US, Mumbai and Bangalore. We have one scheduled in Singapore on May 13.
This session had Rajiv

Filed under: Trends: Online Advertising by Vinod Nambiar
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In a previous post, I discussed how SEM would actually do well in a recession. Well see this NY Time article. Key quotes:
“Google said it has seen no effect from a slowing economy on its advertising business, as it reported a 17 percent jump in profit and a 51 percent growth in revenue

Filed under: Trends: Online Advertising by Rajiv Parikh
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Google has once again revolutionized the way search engines work with Google Universal. By incorporating news, images, blogs and video along with general web site content, Google has not only changed the face of its search engine, but all search campaigns.
By tailoring search to the user, search results are even more targeted to potential

Filed under: Trends: Online Advertising by Vinod Nambiar
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Today we secured a significant new client at Position2. This firm is a significant, public software company. Since we did this through a partner, we can’t mention the name yet, but we will be able to leverage our experience with db40bjects and Pathworks Software to grow their base of leads.
The best part is that the

Filed under: Trends: Online Advertising, Clients by Rajiv Parikh
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Andreas has released a new PPC whitepaper from his book: Insider SEO & PPC. It is for all those that want to learn about PPC with some nice case studies. We plan to load it on our company website, but until then, download from his book’s site.
It is essentially a chapter from his

Filed under: PPC Campaign Management, Trends: Online Advertising by Rajiv Parikh
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When you’ve been in this business for a while, you simply expect people to understand the value of landing pages. A meeting with a client the other day really brought this to life for me because it’s hard for people to get away from the home page mentality of website development.
What is a landing page?

Filed under: PPC Campaign Management, Trends: Online Advertising by Rajiv Parikh
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Given our rapid build-up, I thought it would be useful to list some of the testimonials we’ve received from a few of our clients.
“Position2 helped us take our business to the next level. By introducing innovative ideas, fromSEO opportunities to new paid search strategies, Position2 helped us drive tremendous growth while beating our internal

Filed under: Trends: Online Advertising, Clients by Rajiv Parikh
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