Today we secured a significant new client at Position2. This firm is a significant, public software company. Since we did this through a partner, we can’t mention the name yet, but we will be able to leverage our experience with db40bjects and Pathworks Software to grow their base of leads.
The best part is that the

Filed under: Trends: Online Advertising, Clients by Rajiv Parikh
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Andreas has released a new PPC whitepaper from his book: Insider SEO & PPC. It is for all those that want to learn about PPC with some nice case studies. We plan to load it on our company website, but until then, download from his book’s site.
It is essentially a chapter from his

Filed under: PPC Campaign Management, Trends: Online Advertising by Rajiv Parikh
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When you’ve been in this business for a while, you simply expect people to understand the value of landing pages. A meeting with a client the other day really brought this to life for me because it’s hard for people to get away from the home page mentality of website development.
What is a landing page?

Filed under: PPC Campaign Management, Trends: Online Advertising by Rajiv Parikh
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Given our rapid build-up, I thought it would be useful to list some of the testimonials we’ve received from a few of our clients.
“Position2 helped us take our business to the next level. By introducing innovative ideas, fromSEO opportunities to new paid search strategies, Position2 helped us drive tremendous growth while beating our internal

Filed under: Trends: Online Advertising, Clients by Rajiv Parikh
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For those who previously visited our site, you will see a new look. We have changed our tagline and added a whole host of content. We found that many clients did not really understand PPC or Pay Per Click Advertising with Search Engines.
So we asked them, “What do you want?”
“More traffic, more sales.” That

Filed under: PPC Campaign Management, Trends: Online Advertising by Rajiv Parikh
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Given the prolific amount of opinions on Paid Search Advertising or PPC, I thought it would be helpful to share what we’ve learned about the field given our wide client base. Since there’s a lot of business out there, we thought this would be helpful:
Myths/Reality
You will see results right away.   
This is

Filed under: PPC Campaign Management, Trends: Online Advertising by Rajiv Parikh
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A number of articles in the Wall Street Journal and the NY Times discuss the decline in newspaper advertising. Here’s a quote from a NY Times article:
“Advertising sales continues to sag at major newspaper publishers, judging by the quarterly results reported today by The New York Times Company and the Tribune Company, owner

Filed under: Trends: Online Advertising by Rajiv Parikh
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