Trends: Online Advertising | Position² Blog

WebGuild Analytics and Social Media Event

August 16, 2008

I recently spoke at a WebGuild event titled "Web Analytics: Measure Social Media Engagement." Great panelists including Carla Bourque, VP Media & Entertainment, Nielsen Online, Eddie Smith, VP Marketing and Business Development, Socialmedia.com, Giovanni Rodriguez, Managing Partner, Conversation Group. The moderator was Andreas Weigand, former Amazon Chief Scientist. We discussed a variety of topics. My focus was to discuss real-life examples of how companies advantage of Social Media whether it be blogs, Facebook, YouTube or Twitter. At Position2 we work with clients to drive user engagement and leads with Social Media. There are technology companies like Coverity that connect with their community with Twitter in addition to media sites like Read more...

US Advertising, Marketing Spend to Reach $412.4B in ‘08

July 15, 2008

Outsell, a market research firm released the article below. From what I've seen the media spend number make sense. It shows that there is a continuing shift to online media: Spending on total US advertising and marketing will grow 3.9% in 2008 to reach $412.4 billion, with the advertising portion reaching $249.1 billion, according to the third annual ad spending report by Outsell, Inc., which said growth has declined from 2007’s 5.8%. The report covers five key media types: online, print, events, TV/radio and others. Outsell surveyed 1,088 US advertisers on their spending plans for the year. Among the significant findings:

Companies are spending 61.8% of their online ad/marketing budgets - $65.1 billion - on their own sites, siphoning dollars away ... Read more...

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Search and Social Media – Making Sense for SaaS

June 11, 2008

This is my article posted in the OpSource Newsletter: Search and Social Media - Making Sense for SaaS By Rajiv Parikh, CEO of Position2 It seems that every day there's a new way to market to your prospects online.

"Use Facebook," one person says. "Try Twitter," says another. But then your CEO is asking, "Why aren't we at the top of Google?" How do you make sense of it all? Where do you focus your efforts? As the founder of a search and social media marketing firm with SaaS clients, let me share some experience. Why Search? In a typical B2B purchase, as many as 22 people are involved1. One of the most important players is the technical buyer who evaluates different products vs. ... Read more...

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Search Marketing Roundtable, Bangalore

May 2, 2008

We organized a Search Marketing roundtable in Bangalore, on 30th April. This was the 3rd such event in India. The roundtable initiative started a year back and we have had over 10 such successful events across cities in the US, Mumbai and Bangalore. We have one scheduled in Singapore on May 13. This session had Rajiv Parikh, Rajesh Sule and Tushar Prabhu from the Position2 team, share concepts and tips on how to make Search Marketing more effective. The roundtable had over 30 participants, and we came across some very interesting questions that made the session interactive and valuable for us too as practitioners. Here is a link to a news item that appeared in Exchange4media. pest patrol software wordpress stats

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