In a previous post, I discussed how SEM would actually do well in a recession. Well see this NY Time article. Key quotes: "Google said it has seen no effect from a slowing economy on its advertising business, as it reported a 17 percent jump in profit and a 51 percent growth in revenue in the fourth quarter... Remember, the US economy grew an anemic 0.6% in the 4th quarter. “We have not seen any impact as of now,” said Eric E. Schmidt, Google’s chief executive, in an interview Thursday afternoon after the financial report was announced. "Mr. Schmidt said he had yet to see weakness in any advertising category. Bottom line: business has to advertise. Search is more results-oriented and therefore harder to cut ... Read more...

Google has once again revolutionized the way search engines work with Google Universal. By incorporating news, images, blogs and video along with general web site content, Google has not only changed the face of its search engine, but all search campaigns. By tailoring search to the user, search results are even more targeted to potential customers than previous search results. Google modified the format of its results page for general searches to incorporate news, images, blogs and video along with general web site content, making it a “universal� search. Not having to click on the individual tables for maps, images and news offers a greater range of information for the general user. This also allows Google an additional way to money on ... Read more...

Today we secured a significant new client at Position2. This firm is a significant, public software company. Since we did this through a partner, we can't mention the name yet, but we will be able to leverage our experience with db40bjects and Pathworks Software to grow their base of leads. The best part is that the client chose us over a major SEM firm that did not expend the resources required to properly serve them. This is for PPC and SEO. There will be even greater momentum next month.

Andreas has released a new PPC whitepaper from his book: Insider SEO & PPC. It is for all those that want to learn about PPC with some nice case studies. We plan to load it on our company website, but until then, download from his book's site. It is essentially a chapter from his book, so you are getting an important section of his book for free. Now that's a great deal. We discussed internally whether we should get your contact info before sending you the chapter. It's one of the things we discuss a lot with our clients because some want to capture the lead. Others want to make it freely available (like db40 where ... Read more...