A large number of websites have a chat feature to interact with their visitors. This allows them to    - Offer real time assistance and advice    - Promote a service/product to the visitor Some chat applications offer integration with web analytics tools. The Google Analytics blog gives an example of such a tool here. We tracked some chat [...]

A large number of websites have a chat feature to interact with their visitors. This allows them to

   - Offer real time assistance and advice

   - Promote a service/product to the visitor

Some chat applications offer integration with web analytics tools. The Google Analytics blog gives an example of such a tool here.

We tracked some chat conversations for a client using Google Analytics and analyzed the data obtained. Here is what we found.

Visitors to a site (xyz.com) can discuss their technical problems by chatting online with a support executive. The goal of this chat application is to solve technical queries as well as persuade the visitor to sign ... Read more...

By "Stickiness" we mean: Someone visits your site for the first time Stays there to explore the content Returns later to look for more. For most web sites, attracting quality traffic is the major goal. Stickiness provides information about visitors' interest in your site and quality of your site's content. Measuring stickiness is important to a website with online [...]

By "Stickiness" we mean:

• Someone visits your site for the first time
• Stays there to explore the content
• Returns later to look for more.

For most web sites, attracting quality traffic is the major goal. Stickiness provides information about visitors' interest in your site and quality of your site's content.

Measuring stickiness is important to a website with online advertising, as visitors are exposed to ads if they navigate through the site. For an ecommerce site, stickiness indicates that visitors navigate through the pages of the site and are more likely to purchase. The stickiness of a blog is a measure of the quality of its articles. But for a lead generation site, where the aim is to get ... Read more...

Google Analytics introduced asynchronous tracking in Dec 2009 as an "alternate way to track your website". According to Google, this code is processed separately and can execute without blocking other code or content. This allows the Analytics code to be placed higher in the page, unlike the traditional code. The asynchronous tracking snippet is said [...]

Google Analytics introduced asynchronous tracking in Dec 2009 as an "alternate way to track your website". According to Google, this code is processed separately and can execute without blocking other code or content. This allows the Analytics code to be placed higher in the page, unlike the traditional code.

The asynchronous tracking snippet is said to offer the following benefits:

• Faster overall page load time
• Improved data collection for short visits to rich media or script-heavy pages
• Collecting (and retaining) user clicks that occur before the tracking code loads

We decided to test Google's claim that the new code snippet improves page load time. Here's what we found.

Problem: To study the effect of using the ... Read more...

More than just a fancy graphic, the Analytics Funnel can provide you with clear, actionable insights. The big challenge for website owners when it comes to improving conversions are high bounce-rates, conversion path drop-offs and exits. A Funnel report can provide key insights into visitor behavior which helps to improve website metrics including [...]

More than just a fancy graphic, the Analytics Funnel can provide you with clear, actionable insights. The big challenge for website owners when it comes to improving conversions are high bounce-rates, conversion path drop-offs and exits. A Funnel report can provide key insights into visitor behavior which helps to improve website metrics including conversion rates. There are many funnel reports in various analytics packages, but few have the capabilities of Lyris HQ (formerly ClickTracks). It is one of the favorites of our Analytics group at Position² because it has resulted in increased conversion rates of 15-40% for our clients.

In this report, we will not only discuss Lyris HQ Funnel Report key features, but best practices on how ... Read more...