<?xml version="1.0" encoding="UTF-8"?><!-- generator="wordpress/2.0.4" -->
<rss version="0.92">
<channel>
	<title>Search Engine Marketing (SEM) and Interactive Marketing Agency&nbsp;-&nbsp;Position2</title>
	<link>http://blogs.position2.com</link>
	<description>Grow your business with online and search engine marketing.</description>
	<lastBuildDate>Mon, 18 Aug 2008 07:23:02 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	
	<item>
		<title>WebGuild Analytics and Social Media Event</title>
		<description><![CDATA[I recently spoke at a WebGuild event titled &#8220;Web Analytics: Measure Social Media Engagement.&#8221;  Great panelists including  Carla Bourque, VP Media &#038; Entertainment, Nielsen Online, Eddie Smith, VP Marketing and Business Development, Socialmedia.com, Giovanni Rodriguez, Managing Partner, Conversation Group.  The moderator was Andreas Weigand, former Amazon Chief Scientist.
We discussed a variety of ]]></description>
		<link>http://blogs.position2.com/2008/08/16/webguild-analytics-and-social-media-event/</link>
			</item>
	<item>
		<title>US Advertising, Marketing Spend to Reach $412.4B in ‘08</title>
		<description><![CDATA[Outsell, a market research firm released the article below. From what I&#8217;ve seen the media spend number make sense. It shows that there is a continuing shift to online media:
Spending on total US advertising and marketing will grow 3.9% in 2008 to reach $412.4 billion, with the advertising portion reaching $249.1 billion, according to the ]]></description>
		<link>http://blogs.position2.com/2008/07/15/us-advertising-marketing-spend-to-reach-4124b-in-%e2%80%9808/</link>
			</item>
	<item>
		<title>Search and Social Media - Making Sense for SaaS</title>
		<description><![CDATA[This is my article posted in the OpSource Newsletter:
Search and Social Media - Making Sense for SaaS
By Rajiv Parikh, CEO of Position2
It seems that every day there&#8217;s a new way to market to your prospects online. &#8220;Use Facebook,&#8221; one person says. &#8220;Try Twitter,&#8221; says another. But then your CEO is asking, &#8220;Why aren&#8217;t we at ]]></description>
		<link>http://blogs.position2.com/2008/06/11/search-and-social-media-making-sense-for-saas/</link>
			</item>
	<item>
		<title>Search Marketing Roundtable, Bangalore</title>
		<description><![CDATA[We organized a Search Marketing roundtable in Bangalore, on 30th April. This was the 3rd such event in India. The roundtable initiative started a year back and we have had over 10 such successful events across cities in the US, Mumbai and Bangalore. We have one scheduled in Singapore on May 13.
This session had Rajiv ]]></description>
		<link>http://blogs.position2.com/2008/05/02/search-marketing-roundtable-bangalore/</link>
			</item>
	<item>
		<title>Marketing During a Recession</title>
		<description><![CDATA[John Quelch, Marketing Professor at Harvard Business School discussed how to market during a recession in his HBS Working Knowledge blog. He generally takes the point of view that this is a time to strengthen your advantage rather than cut back as it pays tremendous dividends in market share, customer and employee loyalty when the ]]></description>
		<link>http://blogs.position2.com/2008/03/03/marketing-during-a-recession/</link>
			</item>
	<item>
		<title>Search Spend Way Up Though Economy Flat</title>
		<description><![CDATA[In a previous post, I discussed how SEM would actually do well in a recession.  Well see this NY Time article.  Key quotes:
&#8220;Google said it has seen no effect from a slowing economy on its advertising business, as it reported a 17 percent jump in profit and a 51 percent growth in revenue ]]></description>
		<link>http://blogs.position2.com/2008/01/31/search-spend-way-up-though-economy-flat/</link>
			</item>
	<item>
		<title>Google Universal Search and what does it mean for your Search Marketing</title>
		<description><![CDATA[Google has once again revolutionized the way search engines work with Google Universal.Â  By incorporating news, images, blogs and video along with general web site content, Google has not only changed the face of its search engine, but all search campaigns.
By tailoring search to the user, search results are even more targeted to potential ]]></description>
		<link>http://blogs.position2.com/2007/12/31/google-universal-search-and-what-does-it-mean-for-your-search-marketing/</link>
			</item>
	<item>
		<title>Ramos Quoted on TheStreet.com on Google &#038; Microsoft</title>
		<description><![CDATA[
Tech Stock Update
Vista Makes Run at Google
 By Vishesh Kumar
TheStreet.com Senior Writer
2/15/2007 8:37 AM EST
URL: http://www.thestreet.com/newsanalysis/techstockupdate/10339036.html
The release of Microsoft&#8217;s (MSFT) highly anticipated Vista operating system has been met with murmurs that a big push by the Redmond, Wash., software giant isn&#8217;t quite what it used to be.
But it should garner some attention at Google  ]]></description>
		<link>http://blogs.position2.com/2007/02/20/will-it-be-vista-vs-google/</link>
			</item>
	<item>
		<title>Big Win at Position2</title>
		<description><![CDATA[Today we secured a significant new client at Position2. This firm is a significant, public software company. Since we did this through a partner, we can&#8217;t mention the name yet, but we will be able to leverage our experience with db40bjects and Pathworks Software to grow their base of leads.
The best part is that the ]]></description>
		<link>http://blogs.position2.com/2006/12/22/big-win-at-position2/</link>
			</item>
	<item>
		<title>New PPC Whitepaper</title>
		<description><![CDATA[Andreas has released a new PPC whitepaper from his book: Insider SEO &#038; PPC.  It is for all those that want to learn about PPC with some nice case studies.  We plan to load it on our company website, but until then, download from his book&#8217;s site.
It is essentially a chapter from his ]]></description>
		<link>http://blogs.position2.com/2006/12/20/new-ppc-whitepaper/</link>
			</item>
</channel>
</rss>
