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The fuel that drives every PPC campaign is your keyword list. The success of any PPC campaign will depend on the keywords that you target. We need to target the right keywords and the list should be exhaustive and robust.

The Google Wonder Wheel is one such tool which helps to build your keyword list and also gives you new themes and ad group ideas. The tool is an easy way to research your niche to find keywords that are current and relevant to your PPC marketing campaign. It not only gives you an endless supply of related search terms to look at, but also allows you to study competition.

Google Wonder Wheel by definition is a graphical wheel display of relevant search terms. Clicking on one of the search terms will open a new wheel of relevant search terms and so on.

The following is a step by step guide on how to use the Google Wonder Wheel tool:

Enter your key word or phrase and perform a search. After submitting the keyword you would like to search for, click on the “show more options” link on the top left side. The results will be divided in to two screens. Among all the options, that Google offers to optimize, the Google Wonder Wheel is the option you should look out for. Remember to check the other ones as well once you are done exploring this tool.

Clicking on the Wonder Wheel link will create a sun shaped circle of terms, which are related to the original search. You can navigate your way around relevant keywords and phrases to find more results. The power of the wonder wheel is that it is such a natural way to brainstorm and very much mimics using pen and paper or a white board.

Contributed By Shweta Gaonkar

• Improving Performance of PPC Campaigns (0)
• Google Mobile Ads (0)
• Key points for a well optimized PPC campaign (0)

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Tags: ad groups, content campaigns, google wonder wheel, keyword list, PPC Campaign