In all the excitement about social media, in all the buzz, it is hard to not get excited about social media. Before before you do, you must think about the dark side of social media. Poor use of social media do harm to your brand.

For example, financial institutions need to be aware of the reputational risk that is inherent on the Internet. Each institution needs to do more than reactively protect its data; it must also proactively safeguard its reputation online, where references to its corporate name can be used in phishing and other scams. An institution must also guard against infringements against its logo, its trademarks or other graphic representations. This risk, outside the firewall, is the other side of the coin.

We authored a whitepaper on this topic if you are interested. It is available here; http://brandprotect.com/online-brand-protection-whitepapers-landing.html

Keep up the good work!

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