Tracking Search Terms in MSN

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As we know MSN keyword report does not provide us the keywords that are actually used by the user. Here is a way to track these keywords in MSN:

We need to use a dynamic variable ”Query String” to track these keywords, Query String automatically populates the actual search query to the given tracking parameter.

Sample URL: www.position2.com/?utm_term={Query String}

Other possibilities that we can track

There are two ways to use this data for keyword optimization:

1)     Add the relevant keywords to campaigns to get more reach

Exclude irrelevant keywords

Contributed by Sudheer D

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Tags: keyword optimization, Keyword report, keyword tracking, query string, search query, track keywords, tracking keywords, tracking search terms