The Social Media Strategies Conference is focused on how companies can leverage Social Media to achieve their business goals. It is the event for CMOs, Social Media Managers, Online Community Managers, Corporate Communications, PR, Marketing, and Advertising professionals. Position² CEO Rajiv Parikh (@rajivparikh) will be speaking at the conference on "Generating traffic via Social [...]

The Social Media Strategies Conference is focused on how companies can leverage Social Media to achieve their business goals. It is the event for CMOs, Social Media Managers, Online Community Managers, Corporate Communications, PR, Marketing, and Advertising professionals.

Position² CEO Rajiv Parikh (@rajivparikh) will be speaking at the conference on "Generating traffic via Social Media" .

Please join us at the conference and get Keynotes, Sessions and Workshops that will help you refine your Social Media strategy.

Register with the Promo Code position2 and you'll get a $555 discount on the registration fee.

Position² will showcase Brand Monitor™ at ... Read more...

What does a customer get, of a Landing Page? He/she clicks the ads to come into the Landing Page (LP) to get what they want or what they're looking for. So as advertisers, it's our duty to keep them interested in our LPs. What this Landing Page is all about? In online advertising a lead capture [...]

What does a customer get, of a Landing Page? He/she clicks the ads to come into the Landing Page (LP) to get what they want or what they're looking for. So as advertisers, it's our duty to keep them interested in our LPs.

What this Landing Page is all about?

In online advertising a lead capture page (a landing page) is the page that appears when a potential customer clicks on a PPC ad. The page will display content which is an extension of the PPC ad. The landing page can be customized in PPC campaigns to measure the effectiveness of different ads.

Let's see few interesting optimization points that's required in any landing page to ... Read more...

Position² will be showcasing its new cloud based social media monitoring product, "Positon² Brand Monitor™" at the Web 2.0 Expo in San Francisco, May 2010. Visit us at booth #18 and win exciting prizes! Position² Brand Monitor™ is a cloud based platform developed to help companies track and monitor conversations across millions of blogs, [...]

Position² will be showcasing its new cloud based social media monitoring product, "Positon² Brand Monitor™" at the Web 2.0 Expo in San Francisco, May 2010. Visit us at booth #18 and win exciting prizes!

Position² Brand Monitor™ is a cloud based platform developed to help companies track and monitor conversations across millions of blogs, social media, forum, news, video and photo sharing sites on a real-time basis.

Some of the key features include:

• Dynamic tracking and response to conversations in real-time: Position² Brand Monitor™ indexes posts in real-time, that helps users respond, correct or clarify quickly, avoiding a crisis.
• Easy to use interface and workflow: Position² Brand Monitor™ has an easy to use ... Read more...

We all know the SEO value of keywords. But have you ever wondered which of the thousands of relevant keywords brings meaningful traffic to your site and earns you your real money? If not then it's about time you do. For a while now, the online marketing community has known that long tail keywords convert [...]

We all know the SEO value of keywords. But have you ever wondered which of the thousands of relevant keywords brings meaningful traffic to your site and earns you your real money? If not then it's about time you do.

For a while now, the online marketing community has known that long tail keywords convert cheaper and faster. Long tail keywords are those millions of keywords and phrases that a site is searched for, but go unnoticed.

Long tail is the exact opposite of focused or targeted keywords. In SEO, everyone focuses on the "top keyword". This is what everybody follows and tries to gain rankings for. But if you ... Read more...