A Brief Recap: In the first part of Position²'s 'Online Marketing for Luxury Brands' series, we discussed two important aspects of online marketing that prestige brands should focus on; a) social media as a crucial source of information for affluent customers looking for product reviews and information and b) the need to better engage with customers online and what the owners of high-end brands can do to make this possible. Considering how much difference content can make to luxury brands' sales charts and revenues, we decided to focus on the content aspect in part two. Also featured is a section on contests, deals and offers, where we explore the idea of luxury brands marketing products in the form of ... Read more...

Luxury brands, until recently, were hesitant to explore the online marketing space. One of the main reasons for shying away from online, especially social media advertising was the prospect of losing the 'exclusive' tag. However, despite arriving a little late to the social media party, prestige brands have more than made-up for the lost time. What gives these 'select few' the edge over other brands is the one-on-one relationship they share with their consumers. According to a recent study by ThreatMetrix in partnership with the Ponemon Institute, it is this close relationship that establishes the trust between luxury brands and their customers and allows them to succeed in areas where other brands have failed. Further supporting these ... Read more...

Digital is a channel that can and should be tracked end to end - data capture starts from an impression and goes all the way to the final sale. As a company specializing in Search and Social Media, we regularly educate our clients on the importance of granular tracking and help them improve their existing tracking methods across platforms. With integrated in-house PPC, SEO and Analytics teams, we constantly seek to maximize our client's campaign ROI through regular research, granular data capture and analytics.

This article's focus is to showcase the importance of capturing paid search (PPC) keyword data through analytics. Google Analytics (GA) has been considered for this discussion. While you might have a different ... Read more...

This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

The #SOPA Story So Far - Social Media Reactions

The Stop Online Piracy Act has been a very controversial piece of legislation, inspiring debates all over the world. A handful of companies support SOPA, and there are quite a few organizations vehemently opposed to the bill. The Brand Monitor team tracked the debates on social media and here's what we found...

• Survey: Enterprise Companies Overload on Social Media, Average 178 Accounts.
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