This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

2011 Recap: Looking Back and Learning

Happy New Year! In our last blog post for the year, we look back at some of the most important social media stories in 2011 and the lessons we learnt from them. For companies, politicians and celebrities, 2011 was essentially the year where social gained the most traction as an important channel for brands, for marketing campaigns and for engaging with customers.

• Social Media ... Read more...

The Year That Was

As we bid adieu to 2011 and look forward to the year ahead, we know that this is a crucial time of the year when marketing budgets are planned, strategies are rolled-out and frameworks for future campaigns are created. While this may be one of the busiest times for marketers, it is also a time when brands look back at the year that was and wonder what they can do to make the coming year less stressful and more productive. From highly creative viral campaigns to complete social media gaffes, 2011 had more than its fair share of memorable moments that can teach brands a thing or two about marketing online. And it was not ... Read more...

Over the past 4 years, the Analytics team at Position² has consulted hundreds of companies on Google Analytics. The projects include fixing tracking code issues, setting up goals, e-commerce tracking and a variety of custom implementations.

Over time, we noticed that most of our clients faced a common set of issues or had a common set of errors in set-up. To give back to the online marketing community, Position² offered a free Google Analytics implementation audit in December 2010. The audit covered:

• Code check
• Multi-domain/Sub-domain tracking
• Tracking non-conventional goals
• Custom implementations

Over 100 sites signed up for the audit and free reports were sent to the first 25 sign-ups. The exercise gave us insights on the state of Google Analytics implementation and the ... Read more...

This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Social Media Abuzz with Sherlock Holmes Sequel

"Sherlock Holmes: A Game of Shadows", the sequel to Guy Ritchie's 2009 hit has garnered a lot of attention on social media both before and after launch. The film has also been promoted aggressively via social media. The Position² Brand Monitor™ team did a quick analysis of the social media buzz around this new film.

• Strategy: How to Use Social ... Read more...