It’s All about Engagement

When it comes to creating a social media marketing strategy, most marketers will agree that engagement is one of the key parameters to be considered. Although the ‘likes’ and the ‘followers’ to some extent indicate the popularity of a brand or the success of an online campaign, these metrics are only the tip of the iceberg. Successful engagement is defined by measurable results (sales and revenue) and a loyal customer base. According to a recent study by Marketingprofs:

– People who are engaged with brands via social media are more emotionally connected to those brands and spend between 20-40% more on buying various products when compared to other customers. – ... Read more...

This week's hot news, events and videos from the online marketing and social media world. From the Position² Blog This Week: Determining the Effectiveness of Your Brand's Facebook Campaign Although the increase in 'likes', fans and comments indicate that your marketing strategy is heading in the right direction, it is important for brands to measure the outcome of their efforts and establish if they are due for a revamp. Read more to know how to determine the effectiveness of your Brand's Facebook Campaign.

• Infographic: The Most Recent (and Incredibly Impressive) Facebook Stats.
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Are Facebook Ads an Alternative to Digital Advertising?

Today’s online marketers are choosing Facebook over other digital and social media channels for a reason; with +800 million users and growing, the chances of brands finding their target audiences on this channel are pretty high. However, while Facebook remains the preferred channel to advertise in the social media space, the last few years have witnessed the networking giant giving the likes of Yahoo and Google a reason to worry. Our research unearthed some key points that tilt the scales in favor of Facebook:

• The ‘like’ button on Facebook is a hot favorite among marketers. The more “likes” a brand has, the more organic traffic from Facebook they will ... Read more...

This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Creating a Social Listening Strategy



Listening is the first and most important part of a well-rounded social media monitoring strategy. This is then followed by ‘acting’ on the relevant conversations by ‘engaging’ with the audiences and influencers. Read the ‘must-haves’ every marketer needs to keep in mind while creating an effective social listening strategy.

• Infographic: The Future of Sharing on Facebook, Twitter and Google+.
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