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Looking back at the setting year sets the tone for a year that promises a lot of excitement in the SEO industry and within the SEO team at Position2.

The year started with the entire Position2 team embarking on a challenging journey of developing products around the services that have evolved and matured over the past years. I have been a part of the conceptualization and development of three products for the SEO industry. Designed for agencies and end-users alike, these products promise to not just transform the way SEO is practiced as a discipline at Position2, but also provide a new process-driven perspective to an industry that still depends largely on individual skill and SEO expertise.

This re-engineering from SEO services to SEO products brought its own challenges and excitement. The change in outlook proved the most challenging. Piecing together of the little pieces that needed to come together and form each of the SEO products was a fascinating experience that will continue into 2010. The SEO team was often synonymous with heated debates, a charged atmosphere and the intensity of purpose. We also had celebrations for their own sake, team outings, pranks and a lot of light banter you associate with a team that believes in itself and depends on one another. It was fascinating for me to watch the team mature in this changing landscape and evolve into a formidable outfit, believing in itself and willing to take on the toughest of challenges.

Successes we saw on projects underlined the growth of the SEO team. My team takes a lot of pride in the work we do. The results achieved for Lyris and TRUSTe, two of the projects that have taken a lot of passion and involvement from the SEO team, have been the rewards of relentless hard work and commitment. The contribution of every team member isn’t always noticeable, but it has been the team work that has made every success possible.

The nervous anticipation with which every month’s reports were awaited, the impatient anticipation with which monthly plans were discussed and debated and the energy in everyday work are signs of a team that enjoys what it does, takes a lot of pride in its work and is hungry to raise the bar and back itself into growing into one of the (if not THE) best SEO team anywhere. Leading this team continues to give me a lot of pride as we collectively look forward to a new year.

The icing on the cake this year has been the affection and friendship of a few clients that we have worked closely with. The motivation levels of the team are heartening to watch when the work we do is received not just with appreciation, but a lot of genuine affection. For a team that loves what it does, no volume of business can match the fondness we have received this year from our clients.

The year wasn’t all sugar-sweet. The recession caused a few flutters; a few old colleagues moved on, there was the occasional (healthy) argument while the products were being developed and the pressures of performance in difficult economic conditions flowed as an under-current through the year. However, as the year draws to an end, the highs far outweigh the lows and the entire SEO team at Position2 looks forward to the oncoming year with anticipation and hope.

2010 promises a new era in SEO at Position2, as Website Calibrator and Organic Rank Optimizer evolve and emerge as SEO products. The year also promises growth, new challenges and new successes to achieve. As the captain of a winning team, I look forward to the rewards and challenges that the new year will bring.

And finally, for the benefit of those planning on an extended holiday season, we would like to extend the best wishes from the SEO team at Position2 to all our friends, associates, clients and colleagues. We also would like to wish one and all a 2010 full of excitement, enrichment, discovery and knowledge.

Contributed by Tushar Prabhu

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Tags: organic rank, organic rank optimizer, Position2, seo 2009, seo industry, seo products, seo team, Website Calibrator