Social Media Marketing for Travel Brands and much more… | Best of the Week

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This week’s hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week: Social Media Marketing for Travel Brands and Services Travel brands are harnessing the power of social media to gain an edge over competitors, engage effectively with customers and increase brand awareness. This week’s article has tips on how they can further improve their social media marketing efforts.

Communications: Social media showing signs of value in times of trouble Engage: 7 Tips for Dealing With Upset Facebook Fans Those buttons are useful: Adding a Twitter Share Button Adds 7x More Exposure The holy grail: What’s the ROI? A Framework of Social Analytics Being social helps with SEO: How To Use LinkedIn To Improve Organic Visibility Leveraging home page power: Yep, Google Is Serious About Daily Deals Must read: 6 Key Findings From The 2011 Local SEO Industry Survey Tied together: Search Optimization Is Still Part of Social Media Marketing Yahoo’s new business: ABC, NBC, CBS and Yahoo?. The AOL effect?: Michael Arrington launching venture fund

Video of the Week Interview – Vetting in the Age of Social Media: Who Do You Trust? PR Newswire Global Director of Emerging Media, Michael Pranikoff interviews UBM Techweb CEO, Tony Uphoff about the topic of content vetting in the age of social media asking the question “who do you trust?”.

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