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Social Media Marketing Survey for Software CompaniesSoftware companies are using social media in their marketing efforts in some form today, and are looking to increase or expand their efforts in this space. Position² and Softletter are delighted to present the 2010 Social Media Marketing Survey for Software Companies which will help track and measure key trends, developments and metrics of social media marketing efforts.

The 2010 Softletter and Position² Social Marketing Survey for Software Companies covers:

  • Types of social media usage
  • Response rates to social marketing programs
  • Usage of third party tools to manage and monitor your social marketing activities
  • Lead and customer service metrics
  • Brand management enhancement metrics
  • Budgetary and marketing effectiveness metrics

Click here to take the Survey

Everyone who supplies data for this survey will receive a complimentary copy of the complete summary results in upcoming special issues of Softletter. Of course, all responses will be strictly confidential. We won’t disclose or identify data about any individuals or about participating companies.

Key results and highlights from this survey will be analyzed at Softletter’s SaaS University Conference in Washington, DC, July 20-22. (Use the promo code: P2SAVE100)

In addition, attendees at SaaS University in Washington, D.C. will receive a complimentary copy of the latest edition of the Softletter SaaS Report, a $599 value.



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This entry was posted on Thursday, May 27, 2010 at 12:10 pm and is filed under Position2 News. You can follow any responses to this entry through the RSS 2.0 feed. Click here to leave a response.

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