Social Media Monitoring has become a hot topic of discussion over recent times. A brand makes or breaks its name by its users.

With the huge outbreak in the online media and platforms like, blogs, forums, microblogs and different types of social networking sites people have an effective place to express their opinions and influence others. In the online world people own the brand. Social Media Monitoring is to keep track of all the conversations happening in the online world.

Social Media Monitoring is all about figuring on what the objectives are, listening, refining the talks, analyzing and taking action.

Social Media Monitoring and analysis can be used by a brand to improve a product, get feedbacks, customer service, market research or any marketing and communication.

Listen: It is very important to “listen” to what people are talking about your brand, your competitors and the industry as a whole. People and their opinions influence your customers. Watch out for any complaints against you or your competitors, as it is the best opportunity to showcase your customer service to them and show that you care and value customers.

Potential customers also look for others opinions before they make the purchase decision.

Participate: It not about just listening, you need to get engaged and converse with people. If you respond timely to any of the questions it reassures the faith in your brand among the people. Even if your brand is not talked about its essential to know the key influencers and what are they talking about. Make a plan and start conversation at relevant places and establish your footprint so that you are equipped for any future talks of your brand.

Respond: When you are monitoring the conversations you know the happenings and can implement relevant responses. A proper response goes a long way in spreading the good about your brand in these times of the ripple effect like Twitter.

Tools: There are many paid and free tools to keep a tab on the conversations. It could be as simple as setting an alert through Google, Yahoo etc, searching for your brand name or the relevant keywords on Twitter, Social Media aggregators like Social Mention, Same Point, Backtype.

There are paid tools, which help in monitoring and analyzing the brand such as radian6, Collective intellect, TechrigySM2 to name a few.

Contributed by Muralidhar Bhat


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This entry was posted on Monday, September 21st, 2009 at 4:59 am and is filed under SMM. You can follow any responses to this entry through the RSS 2.0 feed. Click here to leave a response.

6 Responses to “Social Media Monitoring – The need of the hour”
  1. Lauren Vargas says:
    September 21, 2009 at 12:39 pm

    You are correct…conversations by the people own the brand. Thank you for including us in the list of monitoring tools.

    Lauren Vargas
    Community Manager at Radian6
    @VargasL

  2. Michael Fraietta says:
    September 21, 2009 at 4:33 pm

    Well said Muralidhar. Keep in mind, it’s also very important to have someone in place to implement your social media strategy and maximize these tools.

    Take a look at Filtrbox as well (http://fbx.bz/E) for a real-time social media monitoring tool with a reasonable, fixed-priced pricing model.

    Michael Fraeitta
    Filtrbox
    @mike567
    mike@filtrbox.com

  3. Aravind Gundeti says:
    September 23, 2009 at 12:16 pm

    It is also required that defend your brand from the people who makes false statements. when your brand is on social media, it is necessary to keep an eye on the open statements.

  4. Team Position2 says:
    October 1, 2009 at 10:34 am

    Aravind. True. Completely agree, it is imperative to keep an eye when a brand’s on social media.

  5. Team Position2 says:
    October 1, 2009 at 10:42 am

    Thank you Lauren. Sorry for a slight delay in response. We used Radian6 at some point and found it very comprehensive and helpful.

  6. Team Position2 says:
    October 1, 2009 at 10:48 am

    True Michael, Its important to keep a tab on all the conversations with a well planned strategy.
    Yes, tools like Filtrbox, Sysomos are also some of the other tools that one can use.


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