The best Landing Page (LP) is not what it is, but what it can do. A good Landing Page should provide a customized sales pitch to the visitor. Improve conversion rate by applying the Continuity and Congruence concepts When visitors land on your landing page, are they able to find what they were looking for? If [...]

The best Landing Page (LP) is not what it is, but what it can do. A good Landing Page should provide a customized sales pitch to the visitor. Improve conversion rate by applying the Continuity and Congruence concepts When visitors land on your landing page, are they able to find what they were looking for? If they are not getting the right mix, or if the content is incomplete, it affects the effectiveness of your landing page and you could miss a potential customer. Many landing pages fail because the products’ value proposition is not communicated effectively. Here are some steps that will help reverse this effect. Continuity By ensuring that each step in the conversion process either states or supports the value proposition preserves ... Read more...