This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Tracking the Growth of Social Media in Emerging Markets

Social Media usage in emerging markets is growing very quickly, with higher engagement and higher levels of usage compared to those in advanced markets. How does this matter to marketers and brands? Here's a little research on the difference between emerging and developed markets as well as online marketing tips to get started.

• Ads: Big Brands Like Facebook, But They ... Read more...

Google recently announced that it will now use the encryption protocol called SSL (Secure Sockets Layer) to encrypt all the searches that people do using the Google Search Engine if they are signed-in using their Google Account login.

This means that these logged-in Google users will be redirected to https://www.google.com (note the extra" s') from http://www.google.com (non SSL) once they are signed-in with their Google account. This switch to SSL encrypts your search query which means that the sites the user visits after clicking on the results from Google will no longer contain the "Referrer data" (data which tells the destination site how it was found, whether from a search term entered ... Read more...

This week's hot news, events and videos from the online marketing and social media world.

From the Position² Blog This Week:

Designing a Winning Social Media Campaign

Content is one the key factors that defines a well-thought out social media campaign. However, there are some equally important components that go into creating winning online marketing messages. In this article, we discuss these less obvious building blocks that every social media marketer should keep in mind.

• Tip: Updates Improve Facebook and Twitter Connections.
• Facebook's F8 Changes: A Slight ... Read more...

This week's hot news, events and videos from the online marketing and social media world.

• Position² Blog: Tracking The Fallout Of Groupon's Super Bowl Ad.
• Study: SMS Still Way More Popular Than Social Networking For Mobile Users.
• Social Spy: Can You Monitor Your Team's Social Media Without Stalking?
• How-to: Use Social Media to Build Valuable Business Relationships.
• New Age Hiring: Can Marc Jacobs Find A Good Social Media Person On Twitter?

• Paid Links Effect: The Dirty Little Secrets of Search.
• Read more...