Superbowl ads are among the most-watched TV (and most expensive) commercials in the United States and Canada. They have an audience in the hundreds of millions on TV and many more on YouTube. A Superbowl ad reaches a captive audience of football fans, with millions of viewing parties ensconced in the comfort of their homes to watch the biggest NFL game of the year. So it was with high expectations that 3 Groupon ads (Save the Money - Tibet, Save the Money - Rainforest and Save the Money - Whales) were run on Superbowl Sunday to a mass audience. One featured actress Elizabeth Hurley talking about the Amazon rainforest ... Read more...

In the PPC world, a Quality Score is a measure which tells you the relevance of your keyword to the users search query. Specifically, Quality Score is a score given to a particular keyword taking historical data of the keyword’s Click Through Rate, quality of the landing pages, relevance of the ad with the keyword and several other factors. Why Quality Score is important for a PPC professional? Not because it gives a rating on a scale of ten but as a score which reduces your CPC when your Quality Score moves up, which affects your First Page Bid Estimates and your Ad Position. Today I would be breaking 5 myths about Quality Score.

Restructuring your account does not cause you to lose ... Read more...