What is an anchor text? Anchor text, also known as link text, is the hyperlinked text on a web page that leads to another web page or web site. In other words, it is the clickable text in a link. Anchor text is meant tell the user what to expect in the content of the link's destination. For instance:  In the image, there are a number of anchor texts like email marketing, deliverability tools, content creation, Web analytics software, search marketing and mobile marketing. Clicking on the text “email marketing” for instance, takes you to the page http://www.lyris.com/solutions/lyris-hq/email-marketing, a page dedicated about the company’s email marketing solution. Anchor text and its implications on search engine optimization   Anchor text is an important search engine ... Read more...

How on-page Search Engine Optimization can boost your organic search results In Part 1 of the blog, we discussed a few important on-page SEO factors that are essential to get high rankings in the Search Engine ranking pages. This part will cover the rest of the top-nine Search Engine ranking factors. These factors include: 1. Header Tags: Header tags such as H1, H2 … H6 define the headings in HTML documents or pages. The main heading on the page is defined using H1 tags , followed by H2, H3… H6. These header tags help search engines identify the important keywords of the particular web page. Given below is an example of a heading tag. E.g.: <h1> Search Marketing & Social Media Marketing Solutions</h1> 2. File naming: It is ... Read more...