We have been using our proprietary automated bid management software for over a year now and we’ve seen a vast improvement in productivity metrics and campaign results. Earlier most of the time we spent on an account used to be on bid management and reporting. Now that time has been reduced by over 30%! [...]

We have been using our proprietary automated bid management software for over a year now and we’ve seen a vast improvement in productivity metrics and campaign results. Earlier most of the time we spent on an account used to be on bid management and reporting. Now that time has been reduced by over 30%! And we’ve been able to squeeze out more value from accounts that had hit a plateau. Although the overall interest in bid management software seems to have waned over the last few years, there still seems to be a lot of debate online about the need for automated bid management. Interest Over Time for ‘bid management software’ | 2004 - present

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