This week's hot news, events and videos from the online marketing and social media world.

• Position² Blog: Social Media for SMBs: 4 Best Practices.
• Anti-Social: Facebook Admits Hiring PR Firm to Smear Google.
• Top Ads: Winning on Twitter: the Top 10 Promoted Tweets.
• Prediction: Can Brands Maintain Engagement on Facebook?
• Do It Yourself: The Ultimate Guide to Twitter Marketing.

• Sneak Peek: Just Weeks Away, A Preview Of The Google +1 Button For Websites.
• Google's ... Read more...

SMBs: Anything But Small

Small and midsize business owners today understand that including social media in their marketing efforts is essential for success. The last four years have witnessed SMBs using social media and online monitoring tools to add value to their businesses. The reasons for making their presence felt on social media platforms may vary from company to company; while some may use to it to gain new customers, others simply want their brand to be noticed. The spring 2011 edition of the American Express OPEN "Small Business Monitor" reports that:

• Over 35% of small businesses in the US are using social networking in their marketing efforts; this is a 15% increase when compared to fall ... Read more...

This week's hot news, events and videos from the online marketing and social media world.

• Position² Blog: Ad Agencies And Social Media Monitoring: Driving Value.
• Research: Facebook's News Feed a Limited Engagement for Advertisers.
• Stats: How Engaged Is Traffic from Social Sites?
• New Rules: Best Practices for Engaging With Consumers Through Social Media.
• Cost Per 'Social' Action: How Twitter Makes Money.

• Ask.com Survey: Google is the most-frequently used site for Q&A.
• Analytics Update: Custom ... Read more...

Ever wondered why you do not get enough leads even when your website generates a lot of traffic. You would have noticed that your website maybe ranking well for the most competitive terms but it still fails to generate quality traffic. If you happen to notice that your website is still failing to get the leads, then you may have to consider conversion optimization and also analyze what kind of keywords are driving traffic to your website. This may also be a good time to look at your SEO landing pages, to identify if the page convinces the web visitor to take an action on the page. Improving conversions on your website can involve following steps

• Identify pages having highest bounce rates ... Read more...