May 11, 2011
SMBs: Anything But Small
Small and midsize business owners today understand that including social media in their marketing efforts is essential for success. The last four years have witnessed SMBs using social media and online monitoring tools to add value to their businesses. The reasons for making their presence felt on social media platforms may vary from company to company; while some may use to it to gain new customers, others simply want their brand to be noticed. The spring 2011 edition of the American Express OPEN "Small Business Monitor" reports that:
- Over 35% of small businesses in the US are using social networking in their marketing efforts; this is a 15% increase when compared to fall ... Read more...
Posted in Brand Monitor
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