Ever wondered why you do not get enough leads even when your website generates a lot of traffic. You would have noticed that your website maybe ranking well for the most competitive terms but it still fails to generate quality traffic. If you happen to notice that your website is still failing to get the leads, then you may have to consider conversion optimization and also analyze what kind of keywords are driving traffic to your website. This may also be a good time to look at your SEO landing pages, to identify if the page convinces the web visitor to take an action on the page.

Improving conversions on your website can involve following steps

• Identify pages having highest bounce rates to make improvements
• Ensure that your call to action content is  clear and  prominent
• Ensure that the sign-up or registration process is  streamlined
• Display fewer ads
• Identify and optimize top converting keywords
• Keep your purchase funnels short
• Have a clean design layout for your page

Ensure that you audit your website against these parameters to improve the stickiness of your SEO landing pages and to improve the overall conversion rates for your website.

Contributed by Zuheb SM

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