Brands these days use Social Media to increase their credibility; it has revolutionized communication across all levels. It has given people and businesses a platform to share their views with the world. Engaging with consumers adds value and helps strengthen a brand’s identity. This is almost as effective as word of mouth but has [...]

Brands these days use Social Media to increase their credibility; it has revolutionized communication across all levels. It has given people and businesses a platform to share their views with the world. Engaging with consumers adds value and helps strengthen a brand’s identity. This is almost as effective as word of mouth but has an impact on a  larger number of people. Social Media plays a significant role in influencing the buying decision of consumers since people now search, read, review, discuss and then consider before making a purchase. In order to build an effective brand communication through Social Media, you should be aware of your audience. This makes it easier to focus your activities across various Social Media channels. These channels can ... Read more...

Search engine visibility of a brand is an integral part of an Online Marketing strategy. A Press Release (PR) is a great way to increase your brand’s visibility in Search Engines. Generally, a PR is used to spread news about your service, product, product features, alliance or acquisition.  There are two phases to get the [...]

Search engine visibility of a brand is an integral part of an Online Marketing strategy. A Press Release (PR) is a great way to increase your brand’s visibility in Search Engines. Generally, a PR is used to spread news about your service, product, product features, alliance or acquisition.  There are two phases to get the maximum exposure in search results from a PR: 1. Writing the PR 2. Promoting the PR Writing the PR Ensure that your PR is Search Engine Optimized (SEO). Include the top keywords and the brand name in the title and repeat these in the summary and description.  We do this because Search Engines give more importance to keywords that are repeated at the top of the PR. Therefore, there ... Read more...