Search engine visibility of a brand is an integral part of an Online Marketing strategy. A Press Release (PR) is a great way to increase your brand’s visibility in Search Engines. Generally, a PR is used to spread news about your service, product, product features, alliance or acquisition.  There are two phases to get the [...]

Search engine visibility of a brand is an integral part of an Online Marketing strategy. A Press Release (PR) is a great way to increase your brand’s visibility in Search Engines. Generally, a PR is used to spread news about your service, product, product features, alliance or acquisition.  There are two phases to get the maximum exposure in search results from a PR: 1. Writing the PR 2. Promoting the PR Writing the PR Ensure that your PR is Search Engine Optimized (SEO). Include the top keywords and the brand name in the title and repeat these in the summary and description.  We do this because Search Engines give more importance to keywords that are repeated at the top of the PR. Therefore, there ... Read more...

In today’s internet-dominated world, search engine marketing has become an essential part of every business. Organizations aspire to attract as much visibility online as possible. Search is by far the most used function on the internet and it is natural that search engine optimization should be indispensible to marketers, to increase visibility online. Creating a [...]

In today’s internet-dominated world, search engine marketing has become an essential part of every business. Organizations aspire to attract as much visibility online as possible. Search is by far the most used function on the internet and it is natural that search engine optimization should be indispensible to marketers, to increase visibility online. Creating a website alone is no longer enough; it needs monitoring and nurturing. It is also important to sustain growth through continuous search engine optimization and result tracking. One of the things that play a role in a site’s performance is its domain name. The domain name is an important part of the website. It plays a vital role in the discovery and recall of a website. Using the ... Read more...