India's leading telecom services provider, Bharti Airtel launched its new brand identity in 19 countries across Africa and Asia last week. According to Airtel, the new brand identity has more curves and lively effects compared to the old logo, signifying the innovative approach and dynamic nature of the company. With the launch of the new logo, signature tune, television commercials and online presence, Airtel promises continued commitment and excellence in serving its customers. So much so that customers received an SMS from the CEO of Bharti Airtel Ltd., Sanjay Kapoor, informing them about the revamp, why it was done and what to expect in the months following the revamp.

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Search engine visibility of a brand is an integral part of an Online Marketing strategy. A Press Release (PR) is a great way to increase your brand’s visibility in Search Engines. Generally, a PR is used to spread news about your service, product, product features, alliance or acquisition.  There are two phases to get the maximum exposure in search results from a PR: 1. Writing the PR 2. Promoting the PR Writing the PR Ensure that your PR is Search Engine Optimized (SEO). Include the top keywords and the brand name in the title and repeat these in the summary and description.  We do this because Search Engines give more importance to keywords that are repeated at the top of the PR. Therefore, there ... Read more...

In today’s internet-dominated world, search engine marketing has become an essential part of every business. Organizations aspire to attract as much visibility online as possible. Search is by far the most used function on the internet and it is natural that search engine optimization should be indispensible to marketers, to increase visibility online. Creating a website alone is no longer enough; it needs monitoring and nurturing. It is also important to sustain growth through continuous search engine optimization and result tracking. One of the things that play a role in a site’s performance is its domain name. The domain name is an important part of the website. It plays a vital role in the discovery and recall of a website. Using the ... Read more...