Your Customers Now Notice You; What Next?

When asked to define the concept of 'online customer engagement' what comes to mind are some very specific set of numerical measures. From a marketer's perspective, things like site visits, page views, time spent, search keywords etc are terms that are typically associated with engagement; and why not? These terms are highly relevant and will give companies a clear picture of how their brands have been received by customers. However, the actual exercise of first, establishing a relationship with your customers, and then maintaining it, can be challenging. Once this is achieved, then page views and website traffic will automatically follow. According to an eMarketer study, the primary reason ... Read more...

Why It Pays To Listen To Online Buzz

One of the hottest debates in social media over the last few years has been centered on the concept of ROI and why measuring ROI on your social media monitoring efforts is so important. While there have been several studies concerning the ROI of social media marketing, with more companies starting social media monitoring on a larger scale, brands are now concerned with the ROI realized from their social media monitoring activities. For instance, the Corporate Manager of Consumer Generated Media at Toyota, Bruce Etrmann, believes that the company's benefits/returns from social media monitoring include strengthening customer loyalty and improving communication with the marketplace. There are several monitoring ... Read more...

If you have been following my posts, you would know that  last time I spoke on Social Media Monitoring and its importance. In this post I will be talking about the importance of measuring social media campaign to evaluate it's effectiveness. Social Media should be used in a well planned way around your Objectives or Product. The key things which are cyclic in a well structured Social Media Strategy are:

Planning in advance

Designing your path

Execution

Measurement and review

Social Media Campaigns take time to show tangible results.  One should have some clarity in what needs to be done. Measure the engagement and plan your next step accordingly. Measuring Social media is not just about the traffic or conversions that you get. Make sure ... Read more...