We're delighted to announce a new version of Brand Monitor™ with exciting new features and a whole lot of under-the-hood tweaks. Here are some of the highlights of this new version: Integrated Twitter Client You can now tweet, reply, retweet, follow and unfollow right from the Brand Monitor™ interface! Sharing posts and creating new conversations [...]

We're delighted to announce a new version of Brand Monitor™ with exciting new features and a whole lot of under-the-hood tweaks. Here are some of the highlights of this new version:

Integrated Twitter Client

You can now tweet, reply, retweet, follow and unfollow right from the Brand Monitor™ interface! Sharing posts and creating new conversations is now easier and more convenient.

• Multiple Twitter Accounts!: You can add all your Twitter accounts into Brand Monitor™. Each Twitter account added gets a separate search bucket with graphs that show volume, sentiment, top influencers and "most talked about" topics.
  
  
• Never miss a single tweet: All tweets are tracked in one place and tagged with sentiment ... Read more...

Picture this: A dissatisfied customer circulates negative comments about your company on the World Wide Web. Why? The reasons could be anything - your after-sales service is lousy or your customer care executive was impolite. When an irate customer (who might also be wearing the cloak of anonymity) has the ability to express himself [...]

Picture this: A dissatisfied customer circulates negative comments about your company on the World Wide Web. Why? The reasons could be anything - your after-sales service is lousy or your customer care executive was impolite. When an irate customer (who might also be wearing the cloak of anonymity) has the ability to express himself through blogs, forums and social media networks, you are in for a tough time. This is where Online Reputation Management (ORM) comes in. You need to constantly monitor the Internet on what is being said about your company. It could be good, bad or outright ugly. And what you need to be concerned about is the bad and the ugly. Here’s what could be done: •    Reach out: ... Read more...

Every brand needs inputs from its customers, it helps understand their need, address their concerns and provide products/ services based on the feedback. As more and more netizens are storming the web to vent out their frustrations, ask for suggestions or just researching, it becomes all the more necessary for any brand to actively [...]

Every brand needs inputs from its customers, it helps understand their need, address their concerns and provide products/ services based on the feedback. As more and more netizens are storming the web to vent out their frustrations, ask for suggestions or just researching, it becomes all the more necessary for any brand to actively participate in this space. In this post I talk about the elements you should consider to manage your brand using Social media. Explore You can have as many consumer surveys you want, but tapping into social media communities provides you interesting discussion topics which your consumers discuss and influence other probable customers. Be proactive, research in blogs, forums, social networks, video sites etc. Record the ... Read more...