Used by hundreds of businesses, Position² Brand Monitor™ expands social media listening and engagement across marketing, customer service and competitive intelligence.

Palo Alto, CA, December 14, 2011: Position², a US based provider of Digital Marketing technology and services, has announced its free version of Position² Brand Monitor™, the company’s real-time social media listening and engagement platform. Companies and agencies can sign up at http://brandmonitor.position2.com. For the first time, companies and agencies will be able to harness the same enterprise-class social media monitoring platform used by hundreds of companies for a new value proposition - free.

"Just as social media forever changed the relationship of customers and brands, Position2 Brand Monitor expands how businesses harness the explosion brand ... Read more...

Social Media Fatigue: the Challenge for Brands

With so much going on in social media these days, it is natural for both marketers as well as users to feel overwhelmed by the need to keep up. Social media is dynamic; while many companies are considering Google+, others are juggling between blogs, tweets and posts. It is not just about what social media platforms to use. For most brands, the bigger challenge is keeping content fresh and coming up with new ways to keep consumers engaged. The increasing pressure to be on top of everything and to keep ahead of the competition can sometimes lead to social media fatigue. From the consumer's ... Read more...

Social media has revolutionized consumer purchasing behavior over the last few years, directly impacting the way they buy products and services. The fact that there are billions of opinions and reviews out there means marketers have to change their perception about social media from 'fun to have' to 'must focus on'. The use of social media platforms such as Twitter, LinkedIn, blogs and Facebook among buyers has grown considerably over the last two years. Facebook, in fact, doubled in popularity from 2010 to 2011. Although Google search still leads the way in terms of influencing online shopping behavior, the steady growth of social media is opening up new opportunities for marketers to message and connect with customers. According to the ... Read more...

The influence of the internet, especially via social networking, on people's purchasing behavior has grown over the years. Retailers, who depended on traditional stores to drive sales, have found that the reach of social media extends beyond generating visibility; it is also a channel to generate revenue. Social media being the next logical marketing arena has prompted retailers to shift a percentage of their marketing dollars to this space. According to Forrester Research:

• Online retail sales will grow to $250 billion by 2014, up from $155 billion in 2009.
• As estimated $917 billion worth of retail sales in 2010 were 'web-influenced'.
• Online and web-influenced offline sales together accounted for 42% of total retail sales.
• This figure is ... Read more...