What Today's Marketers Must Know.

Free, Live Webinar | March 30 2011 - 10:00 AM PDT.

If your company is one of the 82% without a clearly defined social media strategy, this webinar is for you.

Even five years ago, CMOs believed it was their job to manage their brands. Today's smartest marketers understand that the landscape has changed dramatically. You can no longer control the conversation, you have to join it. And to do that, you have to know where it's happening, when.

In this webinar, Position²'s CEO Rajiv Parikh will share the keys to social media success:

• Clearly define what success looks like and codify your ... Read more...

We're delighted to announce a series of new updates to the Brand Monitor™ platform, and to give you a heads-up on some of the exciting features we're working on!

Weekly Activity Email and Enhanced Downloadable Reports

In addition to your daily email alerts, you can opt-in for "Weekly Summary" email alerts. The email alert gives you an overview about your brand activity for the last 7 days. It includes:

• Weekly Buzz.
• No. of New Posts.
• Brand Sentiment.
• Traffic Breakup.
• Top 5 Tweets, Blogs posts, News stories and Forum Posts.

Enhanced Downloadable Reports

We have included few more graphs to the downloadable excel report:

• Top Country Breakup
• Gender Distribution Breakup
• Age Group Breakup

... Read more...

We're delighted to announce a series of new updates to the Brand Monitor™ platform, and to give you a heads-up on some of the exciting features we're working on!

Enhanced Daily Alerts, Reports and other Functionality Improvements

• Brand Monitor™ now has a new "Deep Dive" section under "Reports" which gives you a more detailed media breakup for each search bucket along with sentiment analysis. In phase two of our "Deep Dive" release, we will add advanced filtering functionality here.
• Daily email alerts will contain data with a "high relevance score", which means more focused and useful data into your inbox.
• You can now set a default relevance score for each search topic.
• Brand Monitor now has a new Tag Cloud for ... Read more...

We're delighted to announce a series of new updates to the Brand Monitor™ platform, and to give you a heads-up on some of the exciting features we're working on!

Post Relevance

Brand Monitor™ is now powered by an enhanced relvance scoring engine, that you can control. Available under "Filters", you can choose varying levels of relevance; this changes the stream of posts accordingly.

We do this by giving each post a "score" for relevance when compared to a search keyword. By default, "High Relevance" is selected, and posts with "Low" or "Medium" relevance scores are not shown.

If you don't see too many posts in the stream for a particular keyword, try changing the relevance filter to "Medium" ... Read more...