Your Customers Now Notice You; What Next?

When asked to define the concept of 'online customer engagement' what comes to mind are some very specific set of numerical measures. From a marketer's perspective, things like site visits, page views, time spent, search keywords etc are terms that are typically associated with engagement; and why not? These terms are highly relevant and will give companies a clear picture of how their brands have been received by customers. However, the actual exercise of first, establishing a relationship with your customers, and then maintaining it, can be challenging. Once this is achieved, then page views and website traffic will automatically follow. According to an eMarketer study, the primary reason ... Read more...

Why It Pays To Listen To Online Buzz

One of the hottest debates in social media over the last few years has been centered on the concept of ROI and why measuring ROI on your social media monitoring efforts is so important. While there have been several studies concerning the ROI of social media marketing, with more companies starting social media monitoring on a larger scale, brands are now concerned with the ROI realized from their social media monitoring activities. For instance, the Corporate Manager of Consumer Generated Media at Toyota, Bruce Etrmann, believes that the company's benefits/returns from social media monitoring include strengthening customer loyalty and improving communication with the marketplace. There are several monitoring ... Read more...

What Today's Marketers Must Know.

Free, Live Webinar | March 30 2011 - 10:00 AM PDT.

If your company is one of the 82% without a clearly defined social media strategy, this webinar is for you.

Even five years ago, CMOs believed it was their job to manage their brands. Today's smartest marketers understand that the landscape has changed dramatically. You can no longer control the conversation, you have to join it. And to do that, you have to know where it's happening, when.

In this webinar, Position²'s CEO Rajiv Parikh will share the keys to social media success:

• Clearly define what success looks like and codify your ... Read more...

What Is Quora?

Quora, one of the fastest-growing sites in recent memory, bills itself as "A continually improving collection of questions and answers created, edited, and organized by everyone who uses it." A startup founded by ex-Facebook employees, including former CTO Adam D'Angelo, Quora contends that "The most important thing is to have each question page become the best possible resource for someone who wants to know about the question."

At its core, Quora is a "Questions & Answers" site, joining Yahoo Answers, Ask.com, Aardvark, Stack Overflow and others in the growing constellation of Q&A sites that attempt to get your questions- esoteric or mundane - answered online. Essentially a crowd-sourcing of ... Read more...