“The End” is “The Beginning” Imagine a movie starts with “The End” in the beginning. People will walk away. But in PPC, the advertiser should know the end. Many advertisers start their PPC campaign without knowing their end goal so here the visitor walks away. So an advertiser should know what he has to achieve [...]

“The End” is “The Beginning” Imagine a movie starts with “The End” in the beginning. People will walk away. But in PPC, the advertiser should know the end. Many advertisers start their PPC campaign without knowing their end goal so here the visitor walks away. So an advertiser should know what he has to achieve at the end. Plan your work with your ultimate goal and objective such as “How does the PPC campaign affect the bottom line and what kind of ROI am I seeing? These kinds of questions will be helpful to be more clear on your goal & objective. The goal for your PPC campaign must be the conversions which speak for you directly. Conversion Path Optimization Once your goals ... Read more...