Google Base is another one of the hidden gems in Google’s magic box. You don’t hear about on a daily basis but it appears to provide a new way for publishers to distribute and promote content. What is it? Google Base is a free online database where you can post any information free of cost as [...]

Google Base is another one of the hidden gems in Google’s magic box. You don’t hear about on a daily basis but it appears to provide a new way for publishers to distribute and promote content. What is it? Google Base is a free online database where you can post any information free of cost as long as it follows Google’s program policies. Products and services, recipes, classified ads, you can post almost anything you can think of. However it is a dream land for those who have a list of good stuff to sell and no forum to market. How does it work? It’s really very simple. Just open an account or use an existing account if you have one. Choose to submit ... Read more...

Quality Score is based on the relevance to users search query and user experience in your website or landing page. As per Google bid price policy, the higher your quality score is, the lower you pay for your clicks and the higher you can get in position in PPC ads. Below are the ways to [...]

Quality Score is based on the relevance to users search query and user experience in your website or landing page. As per Google bid price policy, the higher your quality score is, the lower you pay for your clicks and the higher you can get in position in PPC ads. Below are the ways to improve the quality score

• Increase your click-through rates. Always try testing your ads to improve click through rates. Always keep the ad settings to rotate while you are testing ads. This will allow the search engines not to show well-performing ad over the other, but instead they ... Read more...