Position² is delighted to announce the launch of a one-time free Google Analytics Implementation Audit Package. The audit evaluates the current Google Analytics set up for a corporate website and provides a score. Apart from the score, companies will also receive a report with recommendations on how to improve their analytics setup. This includes fixes involving advanced configurations.

Speaking about this package, Divya Krishnan, Manager Analytics Group at Position² said, "The need to launch such a package was felt when we realized that every one of our clients for online marketing services needed initial help in setting up Google Analytics either afresh, or in the form of tweaks to ensure data was being collected accurately. ... Read more...

More than just a fancy graphic, the Analytics Funnel can provide you with clear, actionable insights. The big challenge for website owners when it comes to improving conversions are high bounce-rates, conversion path drop-offs and exits. A Funnel report can provide key insights into visitor behavior which helps to improve website metrics including conversion rates. There are many funnel reports in various analytics packages, but few have the capabilities of Lyris HQ (formerly ClickTracks). It is one of the favorites of our Analytics group at Position² because it has resulted in increased conversion rates of 15-40% for our clients.

In this report, we will not only discuss Lyris HQ Funnel Report key features, but best practices on how ... Read more...