On Oct 11, Rajiv Parikh, CEO of Position² (@rajivparikh) will be speaking at the DMA Ask-the-Experts Roundtable on Tracking Brand Sentiment for Social Media: Impact and Defense. We urge you to join us as this has become a critical subject with the rise of social media and the impact of a company's brand. Brands have evolved immensely from decades ago. Previously, a corporation could message in a continuous and streamlined fashion to their target audience. With the rise of social media, brand attributes regarding service, quality and value can quickly be undone by a customer video or a tweet. Brands like Southwest Airlines, Toyota and Dominos ... Read more...

Position² is a proud sponsor of SocialTech2010, and we're also going to be present at the DMA2010 conference.

SocialTech2010

Position² is proud to sponsor SocialTech2010 (from MarketingProfs)

At SocialTech2010, you will:

• Learn how to energize your company's B2B marketing and sales via social media from experts.
• Connect with your technology marketing and sales peers to network and share social media marketing tips.
• See the latest innovations in social media tools and services.

Date: October 26, 2010 Time: 8:30am to 6:00pm PT Place: San Jose, CA

About SocialTech2010:

SocialTech 2010 brings together the visionaries and experts who are using the power of social media to transform the way ... Read more...

For those who missed the Social Media Strategies Conference (or if you were there and would like a copy of the presentation), you can download the deck on "Generating Traffic via Social Media" by Rajiv Parikh, CEO of Position².

The presentation covers:

• How Social Media is helpful in increasing the visibility of your content
• Social Media Plan - a POST approach
• Executing the 4 'C's
• Few useful resources
• Case study

Download:

Generating Traffic via Social Media

Let us know what you think!