The elements of a landing page (LP) help reenergize and improve a landing page’s performance. 1. Ad-LP relevance I discussed this in my last blog under “continuity.” How relevant is your ad’s messaging to your Landing Page? When you have different keywords with lots of ads running, but direct traffic to just a few landing pages, [...]

The elements of a landing page (LP) help reenergize and improve a landing page’s performance. 1. Ad-LP relevance I discussed this in my last blog under “continuity.” How relevant is your ad’s messaging to your Landing Page? When you have different keywords with lots of ads running, but direct traffic to just a few landing pages, then the relevance to your ad and LP isn’t very good. For example, someone who clicks on a mobile accessories ad is directed to a generic mobile phone page, which is not closely related to the ad. The Ad-LP relevance needs to be more focused and specific. 2. Design How does your landing page look? When a visitor clicks on your text ad, he or she will reach ... Read more...

Campaign Structure is the foremost thing that makes or breaks an account. This is where you can manage your budgets for your account. The most basic campaign structure is classified into these four campaigns, namely: Corporate campaign is where you create clusters for your corporate keyword and its variations. In this campaign, you look into [...]

Campaign Structure is the foremost thing that makes or breaks an account. This is where you can manage your budgets for your account. The most basic campaign structure is classified into these four campaigns, namely: Corporate campaign is where you create clusters for your corporate keyword and its variations. In this campaign, you look into the fact whether your corporate keyword appears in your ad and in the landing page. Core Campaign will have all the clusters of keywords that directly relate to your business. For example, if you are a used-car seller, your Core Campaigns will contain clusters like used-cars, second-hand cars, pre-owned cars, and so on. This is the campaign where you should allocate more budget as this relates to ... Read more...

People spend a lot of time creating tons of content, making flashy designs and graphics but little do they realize that their website architecture may play a big role in increasing traffic to their website. We have noticed many keyword-optimized websites, over the years, have performed poorly in search engines, mainly due to the [...]

People spend a lot of time creating tons of content, making flashy designs and graphics but little do they realize that their website architecture may play a big role in increasing traffic to their website. We have noticed many keyword-optimized websites, over the years, have performed poorly in search engines, mainly due to the fact that their website architecture was not up to the mark. From mom and pop websites to enterprise-level websites, every website needs to have good website architecture not only to ensure that the search engine spiders crawl the website effectively, but also to provide a good user experience by improving navigation and accessibility. I’d like to share a few tips on how to make your website more ... Read more...