This week’s hot news, events and videos from the online marketing and social media world. Position² Blog: Social Media Monitoring: 3 Key Steps to Setting Up a Command Center. Survey: Facebook Marketing Prioritised Within Social Media Plans For 2011. Social Analytics: 10 Measures of Social Media ROI for Your Brand. Research: Is Twitter Massively Overrated? Weekend Buzz: Why Users Are More Engaged With Social Media On Fridays. SEO Tips: 8 Easy Wins for On-page SEO. Version 2.0: Automatic Algorithms Are Fundamentally Changing The Shape of SEO. Social Optimization: Why You Should Optimize Your Social Media Presence. Web Content: 6 Free Tools to Generate Great Ideas Survey: Companies Increase Outsourcing For SEO, PPC And Social Media. Video of the Week How Social Media is Changing the News Room? Traditional journalists are used to much longer lead times and deadlines. Social media changes all of this, and the news is posted much faster. If you are reading this blog post via a RSS reader, please click here to subscribe.