Generally, Pay per click (PPC) account managers find it difficult to monitor performance of their content campaigns. In order to optimize their campaigns, it is important for them to understand whether the chosen keywords are the right ones, especially to measure the performance of the keywords they bid for. The content network displays ads to [...]

Generally, Pay per click (PPC) account managers find it difficult to monitor performance of their content campaigns. In order to optimize their campaigns, it is important for them to understand whether the chosen keywords are the right ones, especially to measure the performance of the keywords they bid for. The content network displays ads to users as they search for topics of interest and browse sites that relate to their keywords. The ad group's entire keyword list helps determine where ads show on the content network. Here the rule is, the more closely related the keyword, the more likely the ads will find the right audience. It is important to know which keywords actually worked on which site. However, Google does not ... Read more...

We have been a part of the social media phenomenon since its advent. We’ve seen social media evolve and become an established marketing discipline. Currently, we develop strategy and manage social media marketing (SMM) campaigns for most of our clients and our activity in this area has doubled in the last three months. The interest [...]

We have been a part of the social media phenomenon since its advent. We’ve seen social media evolve and become an established marketing discipline. Currently, we develop strategy and manage social media marketing (SMM) campaigns for most of our clients and our activity in this area has doubled in the last three months. The interest inSMM was coming to a head, and this burst in business has afforded us opportunities to experiment with various forms of SMM and strengthen our capabilities for the future. At the onset of SMM we started with blog commenting, PR submissions and social bookmarking. We quickly moved on to executing micro-sites, widgets, multiple blogs, Twitter campaigns and viral techniques.  We have taken our clients to a higher ... Read more...