The elements of a landing page (LP) help reenergize and improve a landing page’s performance. 1. Ad-LP relevance I discussed this in my last blog under “continuity.” How relevant is your ad’s messaging to your Landing Page? When you have different keywords with lots of ads running, but direct traffic to just a few landing pages, [...]

The elements of a landing page (LP) help reenergize and improve a landing page’s performance. 1. Ad-LP relevance I discussed this in my last blog under “continuity.” How relevant is your ad’s messaging to your Landing Page? When you have different keywords with lots of ads running, but direct traffic to just a few landing pages, then the relevance to your ad and LP isn’t very good. For example, someone who clicks on a mobile accessories ad is directed to a generic mobile phone page, which is not closely related to the ad. The Ad-LP relevance needs to be more focused and specific. 2. Design How does your landing page look? When a visitor clicks on your text ad, he or she will reach ... Read more...