Designing a Winning Social Media Campaign

September 20, 2011 | By

Getting Started With a Solid Framework Creating a successful social media campaign is like constructing a skyscraper. You need a strong foundation, quality materials and a reliable crew to ensure your structure doesn’t collapse. However, for many marketer, the idea of ROI and traffic takes priority over the finer details that go into designing a winning campaign. Although returns are a measurable and important aspect of social media marketing, the end result largely depends on the basic framework. Also, people are spending more time on social networks, and that means brands are even more pressurized to capture their attention and convert them into consumers. According to the Trends in Social Advertising survey conducted by Pivot: 60% of the respondents anticipate that social advertising will be very valuable to them. 54% are satisfied or very satisfied with their social advertising. While 37% agree with the statement that social advertising is gaining momentum, 54% strongly agree with the same. 38% marketers always have a social advertising competent as part of their campaign(s). 85% were currently experimenting with social advertising or planned to do so within the next 12 months. While the above statistics appear encouraging, there were some respondents (45%) who said …

Posted in Brand Monitor | SMM

What Influences Buying Decisions in #Social Media?

June 8, 2011 | By

Social media has revolutionized consumer purchasing behavior over the last few years, directly impacting the way they buy products and services. The fact that there are billions of opinions and reviews out there means marketers have to change their perception about social media from ‘fun to have’ to ‘must focus on’. The use of social media platforms such as Twitter, LinkedIn, blogs and Facebook among buyers has grown considerably over the last two years. Facebook, in fact, doubled in popularity from 2010 to 2011. Although Google search still leads the way in terms of influencing online shopping behavior, the steady growth of social media is opening up new opportunities for marketers to message and connect with customers. According to the 2011 Social Commerce Study: 58% of online consumers have ‘followed’ a retailer proactively through Facebook, Twitter or a retailer’s blog. Almost half (49%) of the respondents were keen on keeping a tab on product updates through social media. Over 1/3rd follow online retailers for information on contests and shopping events. 35% of shoppers are likely to directly purchase from Facebook, while 32% are willing to make a direct purchase through Twitter. Group-buying sites like Groupon and LivingSocial are being used …

Posted in Brand Monitor | SMM

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