Designing a Winning Social Media Campaign

September 20, 2011
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Value of Social Advertising
Getting Started With a Solid Framework

Creating a successful social media campaign is like constructing a skyscraper. You need a strong foundation, quality materials and a reliable crew to ensure your structure doesn't collapse. However, for many marketer, the idea of ROI and traffic takes priority over the finer details that go into designing a winning campaign. Although returns are a measurable and important aspect of social media marketing, the end result largely depends on the basic framework. Also, people are spending more time on social networks, and that means brands are even more pressurized to capture their attention and convert them into consumers. According to the Trends in Social Advertising survey conducted by Pivot: Read more...

Posted in Brand Monitor, SMM | 1 Comment »

What Influences Buying Decisions in #Social Media?

June 8, 2011
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2011 Social Commerce Study
Social media has revolutionized consumer purchasing behavior over the last few years, directly impacting the way they buy products and services. The fact that there are billions of opinions and reviews out there means marketers have to change their perception about social media from 'fun to have' to 'must focus on'. The use of social media platforms such as Twitter, LinkedIn, blogs and Facebook among buyers has grown considerably over the last two years. Facebook, in fact, doubled in popularity from 2010 to 2011. Although Google search still leads the way in terms of influencing online shopping behavior, the steady growth of social media is opening up new opportunities for marketers to message and connect with customers. According to the ... Read more...

Posted in Brand Monitor, SMM | 2 Comments »

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